Search Results for Advertising -- Research

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174 Results Found

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25.

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand advertising -- Research -- Cape Town, South Africa

Available: Copies:

26.

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and

Available: Copies:

27.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Advertising -- Research -- South Africa

Available: Copies:

28.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Available: Copies:

29.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

Advertising -- Research

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30.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968-

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31.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

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32.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Advertising -- Fashion.

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33.

International business : competing in the global marketplace

Hill, Charles W. L., author.

Format:

Books

Publication Date

2015 2014

Excerpt:

-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task

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34.

Global marketing

Keegan, Warren J. author.

Format:

Books

Publication Date

2015

Excerpt:

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

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35.

Children and media : a global perspective

Lemish, Dafna, 1951-

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg

Format:

Books

Publication Date

2015

Excerpt:

teenage sexuality -- Media and advertising -- Advertising for children -- Social and emotional wellbeing

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36.

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Advertising & promotion. Hackley, Christopher E., author.

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