and number of focus groups -- 7.2.2.How a focus group functions -- 7.2.3.Analysing the focus group

Qualitative organizational research : core methods and current challenges / Symon, Gillian.

the field's limited impact are proposed, including its focus on individuals rather than groups and

Social research methods / Bryman, Alan.

Qualitative research methods in public relations and marketing communications / Daymon, Christine.

The sourcebook for political communication research : methods, measures, and analytical techniques /

observation -- 6. Interviews -- 7. Focus groups -- 8. Texts -- 9. Naturally occurring talk -- 10. Visual

/ Controversies in mixed methods research / Mixed methods research: contemporary issues in an emerging field

-- 6. Qualitative Interviewing -- 7. Focus Groups -- 8. Ethnography -- 9. Case Study Research -- 10

Research methods in human-computer interaction / Lazar, Jonathan.

-- Interviewing: fear and liking in the field -- Life history interviewing -- Focus groups as collaborative

collection methods -- 9. Preparation and process of qualitative interviews and focus groups -- 10