Search Results for Advertising -- History.

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All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

Advertising.

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International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

of International Trade -- Part II The Cultural Environment of Global Markets -- History and Geography

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Encyclopedia of major marketing campaigns. volume 2

Riggs, Thomas, 1963-

Format:

Books

Publication Date

2007

Excerpt:

Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.

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Advertising in modern and postmodern times

Odih, Pamela.

Publisher description http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html

Format:

Books

Publication Date

2007

Excerpt:

Advertising in modern and postmodern times / Odih, Pamela.

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Designing brand experiences

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Brand name products.

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Chinese medicine men : consumer culture in China and Southeast Asia

Cochran, Sherman, 1940-

Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005043546.html

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior -- Southeast Asia -- History.

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Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

-sited ethnographic market studies / In pursuit of the 'inside view' : training the gaze on advertising and market

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Introducing social semiotics

Van Leeuwen, Theo, 1947-

Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0418/2004013007.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012961644&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2004013007-d.html

Format:

Books

Publication Date

2005

Excerpt:

development of semiotic resources through particular channels such as the history of the press and advertising

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The golden age of advertising : the 60s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- United States -- History -- 20th century.

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10.

The golden age of advertising-- the 50s

Heimann, Jim, 1948-

Format:

Books

Publication Date

2005

Excerpt:

Advertising -- United States -- History -- 20th century.

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11.

Window to the future : the golden age of television marketing and advertising

Kosareff, Steve.

Table of contents http://www.loc.gov/catdir/toc/ecip053/2004026852.html

Format:

Books

Publication Date

2005

Excerpt:

Window to the future : the golden age of television marketing and advertising / Kosareff, Steve.

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12.

Proverbs : a handbook

Mieder, Wolfgang.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004007988.html

Format:

Books

Publication Date

2004

Excerpt:

Proverbs -- History and criticism.

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