communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

The psychology of advertising / Fennis, Bob Michaël, 1968-

teenage sexuality -- Media and advertising -- Advertising for children -- Social and emotional wellbeing

-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task

information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting

Advertising & promotion. Hackley, Christopher E., author.

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Advertising -- Fashion.

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary