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25. 
Cover image for Killer Facebook ads : master cutting-edge Facebook advertising techniques
by 
Weintraub, Marty, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Killer Facebook ads : master cutting-edge Facebook advertising techniques / Weintraub, Marty, 1959-
Available: Copies:
26. 
Cover image for Campaign communication and political marketing
by 
Maarek, Philippe J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Campaign communication and political marketing / Maarek, Philippe J.
Available: Copies:
27. 
Cover image for The Routledge handbook of health communication
by 
Thompson, Teresa L.
Format: 
Books
Publication Date 
2011
Excerpt: 
Theoretical Opportunities / Chris N. Sciamanna -- 13.Developing Effective Media Campaigns for Health Promotion
Available: Copies:
28. 
Cover image for The fundamentals of creative advertising
by 
Burtenshaw, Ken.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising campaigns.
Available: Copies:
29. 
Cover image for Presidential campaign communication : the quest for the White House
by 
Smith, Craig Allen, 1949 February 4-
Format: 
Books
Publication Date 
2010
Excerpt: 
Presidential campaign communication : the quest for the White House / Smith, Craig Allen, 1949
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30. 
Cover image for Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
environmental issues or campaigns. The book finishes with an examination of the key approaches and models used
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31. 
Cover image for The king of Madison Avenue : David Ogilvy and the making of modern advertising
by 
Roman, Kenneth.
Format: 
Books
Publication Date 
2009
Excerpt: 
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.
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32. 
Cover image for Ads to icons : how advertising succeeds in a multimedia age
by 
Springer, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Advertising campaigns -- Case studies.
Available: Copies:
33. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't, and why.
by 
Sutherland, Max.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.
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34. 
Cover image for A history of advertising
by 
Pincas, Stepháne.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising campaigns -- History.
Available: Copies:
35. 
Cover image for Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2008
Excerpt: 
Advertising campaigns.
Available: Copies:
36. 
Cover image for Persuasive messages : The Process of Influence
by 
Benoit, William L.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising
Available: Copies:
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