by
Weintraub, Marty, 1959-
Format:
Books
Publication Date
2011
Excerpt:
Killer Facebook ads : master cutting-edge Facebook advertising techniques / Weintraub, Marty, 1959-
by
Maarek, Philippe J.
Format:
Books
Publication Date
2011
Excerpt:
Campaign communication and political marketing / Maarek, Philippe J.
by
Thompson, Teresa L.
Format:
Books
Publication Date
2011
Excerpt:
Theoretical Opportunities / Chris N. Sciamanna -- 13.Developing Effective Media Campaigns for Health Promotion
by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
Advertising campaigns.
by
Smith, Craig Allen, 1949 February 4-
Format:
Books
Publication Date
2010
Excerpt:
Presidential campaign communication : the quest for the White House / Smith, Craig Allen, 1949
by
Hansen, Anders, 1957-
Format:
Books
Publication Date
2010
Excerpt:
environmental issues or campaigns. The book finishes with an examination of the key approaches and models used
by
Roman, Kenneth.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html
Format:
Books
Publication Date
2009
Excerpt:
The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.
by
Springer, Paul.
Format:
Books
Publication Date
2009
Excerpt:
Advertising campaigns -- Case studies.
by
Sutherland, Max.
Format:
Books
Publication Date
2008
Excerpt:
Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.
by
Pincas, Stepháne.
Format:
Books
Publication Date
2008
Excerpt:
Advertising campaigns -- History.
by
Levinson, Jay Conrad.
Format:
Books
Publication Date
2008
Excerpt:
Advertising campaigns.
by
Benoit, William L.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Format:
Books
Publication Date
2008
Excerpt:
-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising
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