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1. 
Cover image for Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Good works! : marketing and corporate initiatives that build a better world-- and the bottom line /
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2. 
Cover image for Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices
by 
Hasen, Jeff, 1958-
Format: 
Books
Publication Date 
2012
Excerpt: 
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / Hasen
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3. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
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4. 
Cover image for Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
by 
Fill, Chris.
Format: 
Books
Publication Date 
2012
Excerpt: 
Business marketing face to face : the theory and practice of B2B / Fill, Chris.
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5. 
Cover image for Effective small business management : an entrepreneurial approach
Effective small business management : an entrepreneurial approach
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising and Promotion -- Chapter 11 Pricing and Credit Strategies -- Chapter 12 Global Marketing
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6. 
Cover image for How to set up & run a fashion label
How to set up & run a fashion label
by 
Meadows, Toby.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
How to set up and run a fashion label
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7. 
Cover image for E-business
E-business
by 
Schneider, Gary P., 1952-
Format: 
Books
Publication Date 
2012
Excerpt: 
Electronic commerce.
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8. 
Cover image for Consumer behavior & marketing strategy
Consumer behavior & marketing strategy
by 
Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer behavior and marketing strategy
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9. 
Cover image for The social media bible : tactics, tools, and strategies for business success
The social media bible : tactics, tools, and strategies for business success
by 
Safko, Lon.
Format: 
Books
Publication Date 
2010
Excerpt: 
The social media bible : tactics, tools, and strategies for business success / Safko, Lon.
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10. 
Cover image for Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships
by 
Golden, Michelle.
Format: 
Books
Publication Date 
2010
Excerpt: 
Social media strategies for professionals and their firms : the guide to establishing credibility
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11. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Hospitality and travel marketing / Morrison, Alastair M.
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