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1.

Cover image for Marketing

by

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Excerpt:

Marketing / Lamb, Charles W., author

Available: Copies:

2.

Cover image for Marketing

by

Lamb, Charles W., author.

Format:

Books

Publication Date

2015

Excerpt:

Marketing / Lamb, Charles W., author.

Available: Copies:

3.

Cover image for Marketing

by

Hult, G. Tomas M.

Format:

Books

Publication Date

2013

Excerpt:

Marketing / Hult, G. Tomas M.

Available: Copies:

4.

Cover image for Marketing

by

Lamb, Charles J. ...[et al.]

Format:

Books

Publication Date

2006

Excerpt:

Marketing Lamb, Charles J. ...[et al.]

Available: Copies:

5.

Cover image for Marketing

by

Lamb, Charles W. et al

Format:

Books

Publication Date

2004

Excerpt:

Marketing Lamb, Charles W. et al

Available: Copies:

6.

Cover image for Marketing

by

Lamb, C.W, Jr. et al

Format:

Books

Publication Date

2000

Excerpt:

Marketing Lamb, C.W, Jr. et al

Available: Copies:

7.

Cover image for Marketing

by

Lamb, Charles W...[ et al.]

Format:

Books

Publication Date

2000

Excerpt:

Marketing Lamb, Charles W...[ et al.]

Available: Copies:

8.

Cover image for Marketing

by

Czinkota, Michael R et al

Format:

Books

Publication Date

2000

Excerpt:

Marketing Czinkota, Michael R et al

Available: Copies:

9.

Cover image for Marketing

by

Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl

Format:

Books

Publication Date

2002

Excerpt:

Marketing Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl

Available: Copies:

10.

Cover image for Marketing

Format:

Books

Excerpt:

Marketing

Available: Copies:

11.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Format:

Books

Publication Date

2009

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

12.

Cover image for Business marketing

Business marketing

Business marketing

by

Brierty, Edward G., 1925-

Format:

Books

Publication Date

1998

Excerpt:

Reeder, Robert R., 1935- Industrial marketing.

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Author

Kotler, Philip.

(52)

Cant, M. C. (Michael Colin), 1957-

(20)

McDonald, Malcolm.

(20)

Aaker, David A.

(16)

Machado, Ricardo.

(15)

McCarthy, E. Jerome (Edmund Jerome)

(15)

McDaniel, Carl, Jr., 1941-

(13)

Schiffman, Leon G.

(13)

Strydom, J. W. (Johan Wilhelm), 1952-

(13)

Armstrong, Gary (Gary M.)

(12)

(12)

Perreault, William D.

(12)

Peter, J. Paul.

(12)

(12)

Zikmund, William G.

(12)

Belch, George E. (George Edward), 1951-

(11)

Chartered Institute of Marketing.

(11)

Czinkota, Michael R.

(11)

(11)

Institute of Marketing Management.

(11)

Independent Institute of Education. Vega School of Brand Leadership.

(10)

Kotler, Philip, author.

(10)

Belch, Michael A.

(9)

Cateora, Philip R.

(9)

Churchill, Gilbert A.

(9)

Cravens, David W.

(9)

Hair, Joseph F.

(9)

Hawkins, Del I.

(9)

Kanuk, Leslie Lazar.

(9)

Lamb, Charles W.

(9)

Ronkainen, Ilkka A.

(9)

Walker, Orville C.

(9)

Abratt, Russell.

(8)

(8)

Clow, Kenneth E.

(8)

Futrell, Charles.

(8)

Institute of Marketing.

(8)

Malhotra, Naresh K.

(8)

Pitt, Leyland F.

(8)

Shimp, Terence A.

(8)

(8)

(7)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(7)

McDaniel, Carl, Jr., 1941- author.

(7)

Olson, Jerry C. (Jerry Corrie), 1944-

(7)

(7)

Tuten, Tracy L., 1967- author.

(7)

Arens, William F.

(6)

(6)

(6)

(6)

Brink, A. (Annekie)

(6)

Cant, M. C. (Michael Colin), 1957- editor.

(6)

Cohen, William A., 1937-

(6)

Dibb, Sally, 1963-

(6)

Engel, James F.

(6)

Gates, Roger H., 1942-

(6)

Hennessey, Hubert D.

(6)

Jeannet, Jean-Pierre.

(6)

Kurtz, David L.

(6)

Lindström, Martin, 1970-

(6)

Lovelock, Christopher H.

(6)

Perreault, William D., Jr.

(6)

Tanner, John F.

(6)

Van Heerden, Neels, 1957-

(6)

Advertising Media Association of South Africa.

(5)

American Marketing Association.

(5)

Babin, Barry J.

(5)

(5)

Chaffey, Dave, 1963-

(5)

Coney, Kenneth A.

(5)

(5)

Donnelly, James H.

(5)

Duncan, Tom (Thomas R.)

(5)

(5)

(5)

Graham, John L.

(5)

Jain, Subhash C., 1942-

(5)

Jobber, David, 1947-

(5)

Jooste, C. J. (Christiaan Johannes), 1947-

(5)

Keegan, Warren J.

(5)

Keller, Kevin Lane, 1956-

(5)

Kerin, Roger A.

(5)

Koekemoer, Ludi.

(5)

Levinson, Jay Conrad.

(5)

(5)

Mullins, John W. (John Walker)

(5)

(5)

(5)

Quirk eMarketing (Firm)

(5)

Scarborough, Norman M.

(5)

Schneider, Gary P., 1952-

(5)

Seitel, Fraser P.

(5)

Stanton, William J.

(5)

Stokes, Rob (eMarketing specialist)

(5)

Tassiopoulos, Dimitri.

(5)

Baines, Paul, 1973-

(4)

Baker, Michael J., 1935-

(4)

Berndt, A. (Adele), 1966-

(4)

Blackwell, Roger D.

(4)

Boone, Louis E.

(4)

Boshoff, Christo, editor.

(4)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(4)

Bowen, John (John T.), 1948-

(4)

Boyd, Harper W.

(4)

Bradley, Frank, 1942-

(4)

Bromfield, Derek.

(4)

Bush, Robert P.

(4)

CAM Foundation.

(4)

Chaffey, Dave, 1963- author.

(4)

Chisnall, Peter M.

(4)

(4)

Diggines, Colin.

(4)

George, Richard

(4)

Hill, Charles W. L.

(4)

Hill, Charles W. L., author.

(4)

Holloway, J. Christopher.

(4)

Hutt, Michael D.

(4)

Johnston, Mark W.

(4)

(4)

Kumar, V., 1957-

(4)

Lowe, Robin, 1945-

(4)

Makens, James C.

(4)

Makhitha, K. M.

(4)

Marshall, Greg W.

(4)

Moore, Carlos W.

(4)

Moriarty, Sandra E. (Sandra Ernst)

(4)

Nieuwenhuizen, C. (Cecile)

(4)

Ortinau, David J.

(4)

Reed, Peter W., 1944-

(4)

Roberts, Kevin, 1949-

(4)

Rudansky-Kloppers, Sharon.

(4)

Sargeant, Adrian.

(4)

Shank, Matthew D.

(4)

Simkin, Lyndon, 1961-

(4)

Smith, P. R. (Paul Russell), 1957-

(4)

Solomon, Michael R., author.

(4)

Speh, Thomas W.

(4)

(4)

Zimmerer, Thomas.

(4)

Abratt, Russell

(3)

Alsemgeest, Liezel.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Armstrong, Gary (Gary M.), author.

(3)

Armstrong, Gary.

(3)

Babin, Barry J., author.

(3)

Bearden, William O., 1945-

(3)

(3)

Bennett, J. A. (J. Alf)

(3)

Berry, Michael J. A.

(3)

Beverland, Michael, author.

(3)

Blythe, Jim, author.

(3)

Botha, Stephné.

(3)

(3)

(3)

Brennan, Ross, 1957-

(3)

Brevis, Tersia, 1967-

(3)

Brierley, Sean, 1966-

(3)

(3)

(3)

Burnett, John, 1944-

(3)

(3)

(3)

Cateora, Philip R

(3)

Chadwick, Simon, 1964-

(3)

Chopra, Sunil, 1960-

(3)

Cronje, G. J. de J.

(3)

D'Alessandro, Steven, author.

(3)

(3)

(3)

(3)

(3)

Doyle, Peter, 1943-2003.

(3)

Dwyer, F. Robert.

(3)

Egan, John, 1952-

(3)

Elliott, Roger (Associate professor), author.

(3)

Erasmus, Barney.

(3)

Etzel, Michael J.

(3)

Evans, Martin (Martin J.)

(3)

Fielding, M. L. (Michael L.)

(3)

Frost, Raymond, 1960-

(3)

(3)

Goldblatt, Joe Jeff, 1952-

(3)

Grant, John, 1964-

(3)

Hackley, Christopher E.

(3)

Hair, Joseph F., Jr., 1944- author.

(3)

Hanlon, Annmarie, author.

(3)

Heath, Joseph, 1967-

(3)

Hoffman, K. Douglas.

(3)

Iacobucci, Dawn.

(3)

Ingram, Thomas N.

(3)

Jain, Subhash C

(3)

Johansson, Johny

(3)

Johansson, Johny K.

(3)

Kartajaya, Hermawan, 1947- author.

(3)

Klopper, H. B., 1974-

(3)

Klopper, H. B., 1974- author.

(3)

Kotler, Philip. Principles of marketing.

(3)

LaForge, Raymond W.

(3)

Lamb, Charles W., author.

(3)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Audio-visual Material

Audio-visual equipment

Developer Books

Prescribed books

Recommended Books

Reference Books

Language

(2434)

(1)

(1)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Faculty ICT (IIE CAT only)

On-Shelf Faculty Law (IIE CAT only)

On-Shelf Faculty Social Sciences (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

(429)

Marketing -- Management.

(211)

Internet marketing.

(164)

Branding (Marketing)

(160)

Marketing research.

(125)

Consumer behavior.

(108)

(107)

Communication in marketing.

(81)

Brand name products.

(72)

(61)

Strategic planning.

(60)

Export marketing.

(53)

Marketing -- South Africa.

(53)

Relationship marketing.

(44)

Electronic commerce.

(42)

Sales promotion.

(40)

Customer relations.

(38)

Brand name products -- Management.

(36)

Small business -- Management.

(35)

(35)

Tourism -- Marketing.

(34)

Entrepreneurship.

(33)

Export marketing -- Management.

(32)

Product management.

(31)

(31)

Public relations.

(30)

Marketing -- South Africa -- Management.

(29)

Marketing -- Decision making.

(28)

Success in business.

(27)

(27)

Industrial management.

(26)

(26)

(26)

Marketing -- Planning.

(25)

Social marketing.

(25)

Internet advertising.

(23)

Advertising -- Brand name products.

(22)

Motivation research (Marketing)

(22)

Online social networks.

(22)

Service industries -- Marketing.

(21)

Direct marketing.

(20)

Sales management.

(20)

Hospitality industry -- Marketing.

(19)

(19)

Marketing -- Management -- Case studies.

(19)

Marketing -- Psychological aspects.

(19)

(18)

(17)

Industrial marketing.

(17)

Marketing -- South Africa -- Case studies.

(17)

Sports administration.

(17)

Advertising -- South Africa.

(16)

Customer relations -- Management.

(16)

International business enterprises -- Management.

(16)

Marketing -- Social aspects.

(16)

Target marketing.

(16)

Export marketing -- Management -- Case studies.

(15)

Marketing channels -- Management.

(15)

(15)

International business enterprises.

(14)

Physical distribution of goods -- Management.

(14)

Social media -- Economic aspects.

(14)

Sports -- Marketing.

(14)

Advertising media planning.

(13)

Consumers' preferences.

(13)

Corporate image.

(13)

Marketing -- Case studies.

(13)

Marketing channels.

(13)

New business enterprises -- Management.

(13)

Social responsibility of business.

(13)

Strategisch management.

(13)

Business enterprises -- Computer networks.

(12)

Customer services.

(12)

Internationale marketing.

(12)

Internationales Marketing.

(12)

International trade.

(11)

Market segmentation.

(11)

Marketing research -- Methodology.

(11)

(11)

Professions -- Marketing.

(11)

Special events -- Management.

(11)

Authorship -- Marketing.

(10)

Business communication.

(10)

Business planning.

(10)

(10)

(10)

Marketing -- Textbooks.

(10)

Marketing research -- Case studies.

(10)

(10)

(10)

Small business marketing.

(10)

Strategisches Management.

(10)

Tourism -- Management.

(10)

(10)

Web sites -- Design.

(10)

Brand name products -- Marketing -- Management.

(9)

Branding (Marketing) -- South Africa.

(9)

Consumer behavior -- United States.

(9)

Creative ability in business.

(9)

Customer services -- Management.

(9)

Fashion merchandising.

(9)

Marketing -- Data processing.

(9)

Marketing -- Gestion.

(9)

Marketing -- Periodicals.

(9)

Marktforschung.

(9)

New business enterprises.

(9)

(9)

Organizational effectiveness.

(9)

(9)

Small business -- South Africa -- Management.

(9)

Strategic planning -- Case studies.

(9)

Business ethics.

(8)

Business logistics.

(8)

Consumers -- Psychology.

(8)

Green marketing.

(8)

Industrial marketing -- Management.

(8)

Information technology -- Management.

(8)

Interactive marketing.

(8)

Management information systems.

(8)

New products -- Management.

(8)

Online social networks -- Economic aspects.

(8)

(8)

Tourisme -- Marketing.

(8)

Verbraucherverhalten.

(8)

Advertising campaigns.

(7)

Advertising copy.

(7)

Brand name products -- Marketing.

(7)

Business networks.

(7)

Communication in organizations.

(7)

Consumer satisfaction.

(7)

Corporate culture.

(7)

(7)

Entrepreneurship -- South Africa.

(7)

(7)

Marketing -- Management -- Textbooks.

(7)

Marketing research -- South Africa.

(7)

Marketingmanagement.

(7)

Materials management.

(7)

(7)

Special events -- Marketing.

(7)

(7)

Tourism -- South Africa -- Marketing.

(7)

Trademarks -- Design.

(7)

Viral marketing.

(7)

Word-of-mouth advertising.

(7)

Advertising -- Social aspects.

(6)

Aufsatzsammlung.

(6)

(6)

Brand name products -- Case studies.

(6)

Business consultants.

(6)

Business enterprises -- Finance.

(6)

Communication in management.

(6)

Competition, International.

(6)

(6)

Consumer behavior -- Cross-cultural studies.

(6)

Customer loyalty.

(6)

(6)

Electronic commerce -- Management.

(6)

Food service management.

(6)

(6)

Hospitality industry -- South Africa -- Marketing.

(6)

Industrial management -- South Africa.

(6)

Industrial marketing -- Case studies.

(6)

Industrial marketing -- Management -- Case studies.

(6)

Industrial procurement.

(6)

Internet marketing -- Case studies.

(6)

Marketing -- Australia -- Periodicals.

(6)

Marketing -- Moral and ethical aspects.

(6)

Marketing -- United States.

(6)

Marketingforschung.

(6)

Mass media -- South Africa.

(6)

Mass media and business.

(6)

Mobile commerce.

(6)

Multilevel marketing.

(6)

Small business.

(6)

Special events -- South Africa -- Management.

(6)

Academic writing.

(5)

Advertising -- Psychological aspects.

(5)

Advertising media planning -- South Africa.

(5)

(5)

Behavior modification.

(5)

(5)

Brand name products -- Forecasting.

(5)

Brand name products -- South Africa.

(5)

Branding (Marketing) -- Case studies.

(5)

Business -- Data processing.

(5)

Business names.

(5)

Business writing.

(5)

Campaign management.

(5)

Career development.

(5)

Child consumers -- United States.

(5)

Commercial art.

(5)

(5)

Consultants -- Marketing.

(5)

Consumers -- Research.

(5)

Customer services -- Marketing.

(5)

(5)

(5)

(5)

Handbooks and manuals.

(5)

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