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25.

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African context

by

Kirk, Tristain.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

26.

Cover image for The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertising

by

Voigt, Nicolle.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

27.

Cover image for Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

by

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumer behavior -- South Africa.

Available: Copies:

28.

Cover image for Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

by

De Wet, Adrian.

Format:

Manuscript

Publication Date

2009

Excerpt:

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the

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29.

Cover image for Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africa

by

James, Christopher.

Format:

Manuscript

Publication Date

2006

Excerpt:

Consumer generated media : blogging and its effect on advertising and consumer behaviour in South

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30.

Cover image for Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

by

Brivik, L. H.

Format:

Manuscript

Publication Date

2006

Excerpt:

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /

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31.

Cover image for The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toys

by

Payne, Joanne.

Format:

Manuscript

Publication Date

2005

Excerpt:

Consumer behavior -- South Africa -- Durban.

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32.

Cover image for Social behaviors reflect through post modern advertising

Social behaviors reflect through post modern advertising

Social behaviors reflect through post modern advertising

by

Sun, J.

Format:

Manuscript

Publication Date

2005

Excerpt:

Social behaviors reflect through post modern advertising / Sun, J.

Available: Copies:

33.

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

by

Jones, Samantha.

Format:

Manuscript

Publication Date

2005

Excerpt:

buying behaviour / Jones, Samantha.

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Independent Institute of Education. Vega School of Brand Leadership.

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Adie, Lauren Amy.

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Breganski, Carla.

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Burger, Wouter.

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Crabtree, Amy-Sue

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De Wet, Adrian.

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Independent Institute of Education. Design School Southern Africa.

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James, Christopher.

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Jones, Samantha.

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Kirk, Tristain.

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Makhafola, Kelebogile.

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Matsolo, Sibongiseni.

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Naidoo, Marisha.

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Orton, Lesley John

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Voigt, Nicolle.

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Item Category 1

Material Type

Language

(33)

Library

Shelf Location

Publication Date

Subject

Consumer behavior.

(8)

Consumer behavior -- South Africa.

(6)

Consumers' preferences -- South Africa.

(3)

Marketing research.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Alcoholic beverages -- Advertising.

(1)

Automobiles -- Marketing.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand building -- Research -- South Africa

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand name products -- South Africa.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing)

(1)

Branding (Marketing) -- South Africa -- Durban.

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Coca-Cola Company.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research.

(1)

Consumers' preferences.

(1)

Consumers, Black -- South Africa.

(1)

Fashion merchandising -- South Africa.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

Marketing channels -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Multiculturalism in advertising.

(1)

Natural foods -- Marketing.

(1)

Periodicals -- Internet marketing.

(1)

Teaching -- United States -- Textbooks.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

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