An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Radio as a branding tool : the illiterate consumer's perspective

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

Measuring consumer attitude towards Lays Stax

An exploration of consumer tribes and their role in strategic brand communication

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features