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1.

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

by

Mona, Azola.

Format:

Manuscript

Publication Date

2015

Excerpt:

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement

Available: Copies:

2.

Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

by

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

3.

Cover image for The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

by

Maduna, Gugulethu.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research -- South Africa.

Available: Copies:

4.

How clothing colour affects personal brand communiction and perception

How clothing colour affects personal brand communiction and perception

by

Mokoena, Kamogelo.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

5.

Cover image for Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

Does crime deter local tourists from visiting Johannesburg?

by

Wilby, Sigrun Elizabeth.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research -- South Africa -- Johannesburg.

Available: Copies:

6.

Could the black diamond spending culture have an impact on a brand's health?

Could the black diamond spending culture have an impact on a brand's health?

by

Kodisang, Lebogang.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research -- South Africa.

Available: Copies:

7.

Cover image for The use of gamification as a marketing communication tool to engage with South African millenials

The use of gamification as a marketing communication tool to engage with South African millenials

The use of gamification as a marketing communication tool to engage with South African millenials

by

Racitti, Riccardo.

Format:

Manuscript

Publication Date

2014

Excerpt:

The use of gamification as a marketing communication tool to engage with South African millenials /

Available: Copies:

8.

Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers

by

Stricker, Bradley.

Format:

Manuscript

Publication Date

2013

Excerpt:

Branding (Marketing) -- South Africa -- Durban.

Available: Copies:

9.

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Price

by

Gold, Katey.

Format:

Manuscript

Publication Date

2013

Excerpt:

Brand name products -- South Africa -- Marketing.

Available: Copies:

10.

Cover image for The art of branding : a cross-country comparative study of two contemporary art galleries

The art of branding : a cross-country comparative study of two contemporary art galleries

The art of branding : a cross-country comparative study of two contemporary art galleries

by

Vermeer, Clarissa.

Format:

Manuscript

Publication Date

2013

Excerpt:

Art museums -- South Africa -- Marketing.

Available: Copies:

11.

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

by

Monks, Erin Kate.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

12.

Cover image for A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

by

Van der Meulen, Warren.

Format:

Manuscript

Publication Date

2013

Excerpt:

Cigarettes -- South Africa -- Marketing.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

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Arndt, Jasmine Star.

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Barnard, Wilhemina.

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Kambule, Simosa Lebogang.

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Keown, Lisa Robyn.

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Kodisang, Lebogang.

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Maduna, Gugulethu.

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Malan, Philippus.

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Matubatuba, Tumisang.

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Metele, Chwayita.

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Mokoena, Kamogelo.

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Monks, Erin Kate.

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Motloutsi, Tshianeo.

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Mpendukana, Sibonile.

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Purdy, Carolyn.

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Qwelane, Muntu J.

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Racitti, Riccardo.

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Roberts, Christine.

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Rodriques, Shannon.

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Steffen, Katharina.

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Stricker, Bradley.

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Van Rensburg, Rigard Janse.

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Item Category 1

Theses/Dissertations

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Prescribed books

Recommended Books

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(65)

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Publication Date

Subject

Marketing research -- South Africa.

(14)

Branding (Marketing)

(8)

Branding (Marketing) -- South Africa.

(7)

Consumers' preferences -- South Africa.

(6)

Fashion merchandising -- South Africa.

(5)

Internet marketing -- South Africa.

(5)

Consumer behavior -- South Africa.

(4)

Consumers -- Research -- South Africa.

(4)

Marketing channels -- South Africa.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Communication in marketing.

(2)

Consumers, Black -- South Africa.

(2)

Marketing research.

(2)

Natural foods -- Marketing.

(2)

Social media -- South Africa.

(2)

Students as consumers -- South Africa.

(2)

(2)

Young consumers -- South Africa.

(2)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Art museums -- South Africa -- Marketing.

(1)

Brand Cars -- Research

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Luxury Cars -- Research

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand building -- Research -- South Africa

(1)

Brand consumer behaviour -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand name products -- South Africa.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- South Africa)

(1)

Brands -- Research -- South Africa

(1)

(1)

Cigarettes -- South Africa -- Marketing.

(1)

(1)

Consumer behavior -- South Africa -- Durban.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- Johannesburg.

(1)

(1)

Durban (South Africa)

(1)

Electronic commerce -- South Africa.

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Football teams -- South Africa.

(1)

(1)

Handicraft -- South Africa -- Durban.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing.

(1)

(1)

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mr Price Group Limited.

(1)

Music trade -- South Africa.

(1)

Neuromarketing -- South Africa.

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Private banks -- South Africa.

(1)

Soccer -- South Africa.

(1)

(1)

Sophiatown (Johannesburg, South Africa)

(1)

Sports sponsorship -- South Africa.

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Street entertainers -- South Africa -- Durban.

(1)

Sustainable development -- South Africa.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Teenage consumers -- South Africa.

(1)

Three Cities Hospitality Group.

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

Women consumers -- South Africa -- Cape Town.

(1)

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