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1.

Cover image for A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

by

Matiringe, Tanitta.

Format:

Manuscript

Publication Date

2016

Excerpt:

Cosmetics -- Research -- Cape Town, South Africa

Available: Copies:

2.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Gender, Transgender -- Research -- South Africa

Available: Copies:

3.

Cover image for A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

by

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Excerpt:

Customer loyalty -- Research -- Cape Town, South Africa

Available: Copies:

4.

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

by

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

Brand perception -- Research -- South Africa

Available: Copies:

5.

The effects of representation of xenophobia on the Sowetan newspaper brand

The effects of representation of xenophobia on the Sowetan newspaper brand

by

Ntshiqa, Asanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research -- South Africa.

Available: Copies:

6.

Creating shared value and brand sustainability : a South African advertising industry analysis

Creating shared value and brand sustainability : a South African advertising industry analysis

by

Barnard, Wilhemina.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research -- South Africa.

Available: Copies:

7.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

8.

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

by

Nhlapo, Kwandisiwe.

Format:

Manuscript

Publication Date

2015

Excerpt:

Marketing research -- South Africa.

Available: Copies:

9.

Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

by

Mbatha, Lethukuthula Ayanda.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa -- Johannesburg.

Available: Copies:

10.

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

by

Munyuki, Karabo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

11.

Cover image for The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

by

Mbatha, Malandiswa.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research -- South Africa.

Available: Copies:

12.

Cover image for The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

The effects of the rapidly internationalising South African fashion industry

by

Maduna, Gugulethu.

Format:

Manuscript

Publication Date

2014

Excerpt:

Marketing research -- South Africa.

Available: Copies:

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Independent Institute of Education. Vega School.

(14)

Independent Institute of Education. Vega School

(13)

Independent Institute of Education. Design School Southern Africa.

(3)

Ashburner, Sebastian.

(1)

Barnard, Wilhemina.

(1)

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

Da Vinci Institute

(1)

Dawson, Candice Kim.

(1)

De Kock, Kaitlin.

(1)

(1)

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(1)

Du Plessis, Reneé.

(1)

Ferreira, Annelize.

(1)

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Kambule, Simosa Lebogang.

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(1)

Landsberg, Calvin.

(1)

(1)

Maduna, Gugulethu.

(1)

Malan, Philippus.

(1)

Matiringe, Tanitta.

(1)

Mbatha, Lethukuthula Ayanda.

(1)

Mbatha, Malandiswa.

(1)

Mokoena, Kamogelo.

(1)

Motloutsi, Tshianeo.

(1)

Mpendukana, Sibonile.

(1)

Munyuki, Karabo.

(1)

Mushonga, Tendai.

(1)

Naidoo, Marisha.

(1)

(1)

Nhlapo, Kwandisiwe.

(1)

Ntshiqa, Asanda.

(1)

(1)

Oosthuizen, Chrisli.

(1)

Orton, Lesley John

(1)

Pasiya, Sesothando.

(1)

Piccione, Chanel.

(1)

Pietersen, Conny Nteboheleng.

(1)

Roberts, Christine.

(1)

Santamicone, Bianca.

(1)

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(1)

Taylor, Kimberley

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Item Category 1

Theses/Dissertations

Material Type

Prescribed books

Reference Books

Theses/Dissertations

Language

(64)

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Shelf Location

On-Shelf Student

Reference Material

Publication Date

Subject

Marketing research -- South Africa.

(14)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(4)

Brand building -- Research -- South Africa

(3)

Fashion merchandising -- South Africa.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand perception -- Research -- South Africa

(2)

Communication in marketing.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

Marketing research.

(2)

Social media -- South Africa.

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Beauty culture -- South Africa.

(1)

Brand Cars -- Research

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers' preferences -- South Africa.

(1)

Consumers, Black -- South Africa.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

(1)

Identity -- Research -- South Africa

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

Quantitative study -- Research

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Soccer -- South Africa.

(1)

(1)

Stereotypes (Social psychology) in advertising -- South Africa.

(1)

Students as consumers -- South Africa.

(1)

Sustainable development -- South Africa.

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Television advertising -- South Africa.

(1)

Three Cities Hospitality Group.

(1)

(1)

Tourism -- South Africa -- Johannesburg.

(1)

Tourism -- South Africa.

(1)

Washing powder branding -- Research -- South Africa

(1)

Women consumers -- South Africa -- Cape Town.

(1)

Young consumers -- South Africa.

(1)

Young women -- South Africa.

(1)

Youth market -- Research -- South Africa

(1)

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