planning, control and performance measurement-- Part Five: Strategic performance and cost managemtn, value

management -- Risk management -- Incident response and contingency planning -- Legal, ethical, and

integrate the interests, resources and work efforts of many stakeholders, as well as the planning

evidence -- Marketing planning, implementation and control -- People, process and physical evidence

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

; Planning for entrepreneurs ; Creating revenue models ; Learning from failure -- Part IV. Resourcing new

Strategic planning -- Case studies.

The research question -- The language of research -- Planning a research proposal -- Introducing

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Toddlers, Preschoolers, and school age children -- Planning and Serving Nutritious and Economical Meals

derivatives -- International financial management -- Business planning and financial modelling -- Corporate

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion