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00000000000IIE
Print
by 
Grip (Firm : Chicago, Ill.)
Format: 
Books
Publication Date 
2008
Excerpt: 
. The package of a product often times makes or breaks a sale - consumers are drawn to certain colors
Available: Copies:
4. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future
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5. 
Cover image for Effective advertising : understanding when, how, and why advertising works
6. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
7. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
Available: Copies:
8. 
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumers' preferences.
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9. 
Cover image for Basic economic principles : a guide for students
by 
O'Connor, David E. (David Edward)
Format: 
Books
Publication Date 
2000
Excerpt: 
? -- Why do consumers behave as they do? -- How are goods and services produced -- How are businesses
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10. 
Cover image for Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Format: 
Books
Publication Date 
1998
Excerpt: 
consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic
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11. 
Cover image for Disruption : overturning conventions and shaking up the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
1996
Excerpt: 
absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise
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