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37.

Practice-led research, research-led practice in the creative arts

Smith, Hazel, 1950-

E-book - Full text from Dawsonera

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Books

Publication Date

2009

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest

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38.

Exploring public relations

Tench, Ralph.

View this book online, via DawsonERA, both on- and off-campus
MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=255753

Format:

Books

Publication Date

2009

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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39.

Successful academic writing

Gillett, Andy.

to access electronic resource

Format:

Books

Publication Date

2009

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http

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40.

I'm with the brand : the secret dialogue between what we buy and who we are

Walker, Rob, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008277836.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017989531&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2622749&custom_att_2=simple_viewer

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Books

Publication Date

2008

Excerpt:

Brand name products -- United States.

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41.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

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Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

42.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

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43.

Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

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Books

Publication Date

2008

Excerpt:

Brand name products -- Valuation.

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44.

Brandscapes : architecture in the experience economy

Klingmann, Anna.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0620/2006029843.html

Format:

Books

Publication Date

2007

Excerpt:

Brand name products.

Available: Copies:

45.

Logo savvy : top brand-design firms share their naming and identity strategies

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

"How do you create a name for your company, product, or service? What should its look be? Logo

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46.

Research methods for law

McConville, Michael.

View this book online, via DawsonERA, both on- and off-campus

Format:

Electronic Resources

Publication Date

2007

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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47.

Transport economic theory

Jara-Diaz, Sergio.

View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.
Inhaltsverzeichnis http://swbplus.bsz-bw.de/bsz267527411inh.htm

Format:

Books

Publication Date

2007

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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48.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Brand name products -- Psychological aspects.

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