Truth, lies, and advertising : the art of account planning / Steel, Jon.

Project management : a systems approach to planning, scheduling, and controlling / Kerzner, Harold.

Wootton, Simon. Strategic planning.

Pt. 1. Background -- pt. 2. Land, planning and development -- pt. 3. Natural cultural resources

planning, control and performance measurement-- Part Five: Strategic performance and cost managemtn, value

evidence -- Marketing planning, implementation and control -- People, process and physical evidence

Part 1. Context and theoretical overview -- Part 2. Strategising and planning -- Part 3. Obtaining

social media -- Social media marketing strategy -- Tactical planning and execution -- Social community

marketing planning -- 6. The tourism and hospitality marketing environment -- 7. Market segmentation

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

The research question -- The language of research -- Planning a research proposal -- Introducing

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper