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1.

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

by

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

2.

Cover image for A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

by

Stevens, Kim.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

3.

Cover image for The impact of technology on branding

The impact of technology on branding

The impact of technology on branding

by

Myers, Brady Hudson.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

4.

Cover image for The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

by

Mackay, Brett.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

5.

Leveraging thought leadership through social media to build brand equity for fitness brands

Leveraging thought leadership through social media to build brand equity for fitness brands

by

Kampmann, Beatrice.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

6.

Cover image for Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

by

Malinzi, Agnes.

Format:

Manuscript

Excerpt:

Independent Institute of Education. Vega School.

Available: Copies:

7.

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

by

Di Bartolo, Marianna

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

8.

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

by

Breganski, Carla.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

9.

Cover image for The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method study

by

Batchelor, Michaela.

Format:

Manuscript

Publication Date

2016

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

10.

Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

Alcohol affair : the influence of experiential marketing on purchase behaviour

by

Matsolo, Sibongiseni.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

11.

Cover image for The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

by

Bester, Karle Marcell.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

12.

Cover image for The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

by

King, Tayla Ann.

Format:

Manuscript

Publication Date

2015

Excerpt:

Independent Institute of Education. Vega School of Brand Leadership.

Available: Copies:

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Independent Institute of Education. Vega School of Brand Leadership.

(127)

Independent Institute of Education. Vega School.

(21)

Independent Institute of Education. Vega School

(8)

Abrahamse, Kaylie.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Ashburner, Sebastian.

(1)

Aucamp, Jacques.

(1)

Batchelor, Michaela.

(1)

Bembe, Chumani.

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bester, Karle Marcell.

(1)

Bhoola, Chetna.

(1)

Biesenbach, Rinette.

(1)

Breganski, Carla.

(1)

Britchford, Tarryn.

(1)

Brown, Chloe Tara.

(1)

Bugaari, Erika Butetsi.

(1)

Burger, Wouter.

(1)

Butterworth, Ashleigh.

(1)

Carstens, Georgia Emma.

(1)

(1)

Christians, Kelly.

(1)

Clarke, Savanna.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

(1)

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Cunningham, Ashleigh

(1)

Damata, Simone.

(1)

(1)

De Beer, Sarah Ann.

(1)

De Villiers, Simone.

(1)

(1)

Deane, Alistair.

(1)

Di Bartolo, Marianna

(1)

Dollman, Samantha.

(1)

Duncan, Thomas.

(1)

(1)

Esterhuyse, Elzaan Erica.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

Forbay, Rosland

(1)

Fourie, Jan-Hendrick.

(1)

Gaffoor, Shaakir.

(1)

Garbaccio, Jean-Pierre Otello.

(1)

Garlick, Phillip.

(1)

Gilliers, Christine

(1)

Giuricich, Gabriella.

(1)

(1)

Granger, Vanessa.

(1)

Griffin, Olivia.

(1)

Harrison, Jacqueline.

(1)

Hendricks, Erin.

(1)

Howarth, Claire.

(1)

Hughes, Sarah-Jane.

(1)

Husfeld, Marelie.

(1)

Independent institute of Education. Vega School.

(1)

Jordan, Dianne.

(1)

Kalavadakken, Jetto.

(1)

Kampmann, Beatrice.

(1)

Keefer, Amelia.

(1)

Kennard, Catherine.

(1)

King, Tayla Ann.

(1)

Kok, Brittney Tara.

(1)

Krame, Nicholas.

(1)

Lamont, Chantel.

(1)

Landsberg, Calvin.

(1)

(1)

Mabasha, Phumzile.

(1)

(1)

Mahlangu, Thulani.

(1)

Malinzi, Agnes.

(1)

(1)

Marais, Liezel.

(1)

Maritz, Stefan.

(1)

Matiringe, Tanitta.

(1)

Matshitse, Naledi Ayanda.

(1)

Matsolo, Sibongiseni.

(1)

McPetrie, Allan John.

(1)

(1)

Metele, Chwayita.

(1)

Midgley, Michael

(1)

Modisane, Tshepang.

(1)

Mogashane, Lebogang.

(1)

Mokibe, Sharon Duduetsang.

(1)

Molwantwa, Ofentse Sandra.

(1)

(1)

Mostert, Marike.

(1)

(1)

Mushonga, Tendai.

(1)

Myers, Brady Hudson.

(1)

Neil, Hannah Jade.

(1)

Ngqakayi, Anathi.

(1)

(1)

Nkwazi, Jurina.

(1)

Nomandla, Mzwandile.

(1)

Nombanga, Thobile.

(1)

(1)

Odendaal, Jeanne.

(1)

Pasiya, Sesothando.

(1)

(1)

Phiri, Nonkululeko Simone.

(1)

Pienaar, Louis.

(1)

Pietersen, Conny Nteboheleng.

(1)

Present, Fidel.

(1)

Racitti, Riccardo.

(1)

Radebe, Gugulethu Nomvula.

(1)

Randell, Polly.

(1)

Raubenheimer, Faith.

(1)

Rosada, Nadjanara.

(1)

Sabela, Danisa.

(1)

Sakutukwa, Anesu.

(1)

Schaffler, Vincent.

(1)

Schenk, Mariken.

(1)

Scholtz, Shannon Marcelle.

(1)

Schutte, Amber Leigh.

(1)

Seabe, Kgomotso.

(1)

Sherman, Nikki.

(1)

(1)

Siwela, Sonwabise.

(1)

Slabber, Marthinus.

(1)

(1)

(1)

Sokanyile, Zimkhitha.

(1)

(1)

Stokes, Kimbal.

(1)

Stopford, Chad.

(1)

Strumpman, Emma.

(1)

(1)

Tavleieva, Tsvitana.

(1)

Theron, Candice.

(1)

(1)

Throssell, Nick.

(1)

Tonkin, Madison

(1)

(1)

(1)

Van Aswegen, Este.

(1)

Van Beeck, Rebecca Looringh.

(1)

(1)

Van Wyk, Shannon Roxanne.

(1)

Van Zyl, Lezje Eulize.

(1)

Van der Merwe, Dominique.

(1)

Van der Merwe, Natalie

(1)

Veii, Vetarera.

(1)

Veldsman, Lounette.

(1)

Verhoef, Alexandra.

(1)

(1)

Volschenk, Bianka.

(1)

(1)

Whitfield, Alexander.

(1)

Williams, Adderley.

(1)

Willows, Stephen.

(1)

Zambodla, Nandi.

(1)

Format

(156)

(1)

Material Type

Theses/Dissertations

Language

(156)

(1)

Library

Shelf Location

On-Shelf Student

Publication Date

(45)

(35)

(44)

(26)

(6)

Subject

Brand building -- Research -- South Africa

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Research -- South Africa

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcoholic beverages -- Advertising.

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand perception -- Research -- South Africa

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

Consumer behavior.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Gender, Transgender -- Research -- South Africa

(1)

Identity -- Research -- South Africa

(1)

Influencer management

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

Personal marketing

(1)

Quantitative study -- Research

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

(1)

Value generation

(1)

Washing powder branding -- Research -- South Africa

(1)

(1)

Youth and Social Media

(1)

Youth market -- Research -- South Africa

(1)

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