Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviour

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Does the colour of the beer bottle influence South African consumers' perception of the brand?

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry