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25.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

International marketing / Cateora, Philip R.

Available: Copies:

26.

Cover image for Marketing research

Marketing research

Marketing research

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2005

Excerpt:

Marketing research / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

27.

Cover image for Marketing research

Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2013

Excerpt:

Marketing research / Wiid, Jan.

Available: Copies:

28.

Cover image for Marketing management.

Marketing management.

by

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Marketing management. Kotler, Philip.

Available: Copies:

29.

Cover image for Effective marketing

Effective marketing

Effective marketing

by

MacKay, Catriona.

Format:

Books

Publication Date

2011

Excerpt:

Effective marketing / MacKay, Catriona.

Available: Copies:

30.

Cover image for Marketing management.

Marketing management.

Marketing management.

by

Arun Kumar.

Format:

Books

Publication Date

2011

Excerpt:

Marketing management. Arun Kumar.

Available: Copies:

31.

Cover image for Sports Marketing.

Sports Marketing.

Sports Marketing.

by

Fullerton, Sam.

Format:

Books

Publication Date

2010

Excerpt:

Sports Marketing. Fullerton, Sam.

Available: Copies:

32.

Cover image for Marketing research

Marketing research

by

Wiid, Jan.

Format:

Books

Publication Date

2009

Excerpt:

Marketing research / Wiid, Jan.

Available: Copies:

33.

Cover image for E-marketing

by

Strauss, Judy.

Format:

Books

Publication Date

2009

Excerpt:

E-marketing / Strauss, Judy.

Available: Copies:

34.

Cover image for Successful marketing

Successful marketing

Successful marketing

by

Rowson, Pauline.

Format:

Books

Publication Date

2009

Excerpt:

Successful marketing / Rowson, Pauline.

Available: Copies:

35.

Cover image for Marketing management

Marketing management

by

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

Marketing management / Kotler, Philip.

Available: Copies:

36.

Cover image for Marketing genius

Marketing genius

by

Fisk, Peter.

Format:

Books

Publication Date

2006

Excerpt:

Marketing genius / Fisk, Peter.

Available: Copies:

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Library: 1:IIEMSA

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Author

Kotler, Philip.

(23)

McDonald, Malcolm.

(13)

Cant, M. C. (Michael Colin), 1957-

(12)

Machado, Ricardo.

(10)

McDaniel, Carl, Jr., 1941-

(10)

Peter, J. Paul.

(9)

Aaker, David A.

(8)

Czinkota, Michael R.

(8)

Schiffman, Leon G.

(8)

Strydom, J. W. (Johan Wilhelm), 1952-

(8)

Zikmund, William G.

(8)

Clow, Kenneth E.

(7)

Ronkainen, Ilkka A.

(7)

American Marketing Association.

(6)

(6)

Chartered Institute of Marketing.

(6)

Hair, Joseph F.

(6)

Lamb, Charles W.

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Babin, Barry J.

(5)

(5)

(5)

Churchill, Gilbert A.

(5)

Dibb, Sally, 1963-

(5)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

(5)

Gates, Roger H., 1942-

(5)

Hutt, Michael D.

(5)

Levinson, Jay Conrad.

(5)

Shimp, Terence A.

(5)

Speh, Thomas W.

(5)

Van Heerden, Neels, 1957-

(5)

Baines, Paul, 1973-

(4)

Baker, Michael J., 1935-

(4)

Belch, George E. (George Edward), 1951-

(4)

Brink, A. (Annekie)

(4)

Cateora, Philip R.

(4)

Cohen, William A., 1937-

(4)

(4)

Graham, John L.

(4)

Hawkins, Del I.

(4)

Hill, Charles W. L.

(4)

Hill, Charles W. L., author.

(4)

Institute of Marketing Management.

(4)

Jooste, C. J. (Christiaan Johannes), 1947-

(4)

Kanuk, Leslie Lazar.

(4)

Keller, Kevin Lane, 1956-

(4)

Koekemoer, Ludi.

(4)

Kurtz, David L.

(4)

Malhotra, Naresh K.

(4)

(4)

Quirk eMarketing (Firm)

(4)

Reed, Peter W., 1944-

(4)

Sargeant, Adrian.

(4)

Seitel, Fraser P.

(4)

Simkin, Lyndon, 1961-

(4)

Stokes, Rob (eMarketing specialist)

(4)

TV Choice Productions.

(4)

(4)

Abratt, Russell.

(3)

Angelopulo, G. C. (George Charles), 1956-

(3)

Arens, William F.

(3)

Armstrong, Gary (Gary M.)

(3)

(3)

Bennett, J. A. (J. Alf)

(3)

(3)

(3)

(3)

Boone, Louis E.

(3)

Brennan, Ross, 1957-

(3)

Brevis, Tersia, 1967-

(3)

Bush, Robert P.

(3)

(3)

Chaffey, Dave, 1963-

(3)

Chaffey, Dave, 1963- author.

(3)

Cravens, David W.

(3)

(3)

Diggines, Colin.

(3)

Donnelly, James H.

(3)

Erasmus, Barney.

(3)

Evans, Martin (Martin J.)

(3)

Hackley, Christopher E.

(3)

Iacobucci, Dawn.

(3)

Kotler, Philip, author.

(3)

Kumar, V., 1957-

(3)

Lee, Nancy, 1932-

(3)

Lovelock, Christopher H.

(3)

Maclaran, Pauline.

(3)

Monash University. Dept. of Marketing.

(3)

Mullins, John W. (John Walker)

(3)

Ortinau, David J.

(3)

Palmer, Adrian, 1955-

(3)

Rivkin, Steve, 1947-

(3)

Schmitt, Bernd.

(3)

Schneider, Gary P., 1952-

(3)

Stanton, William J.

(3)

Stevens, Robert E., 1942-

(3)

Strydom, Johan.

(3)

Swarbrooke, John.

(3)

Tadajewski, Mark.

(3)

Tanner, John F.

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Zimmerman, Jan.

(3)

(2)

(2)

American Marketing Society.

(2)

Armstrong, Gary (Gary M.), author.

(2)

Australia-New Zealand Marketing Academy.

(2)

Australian Marketing Institute.

(2)

Bagozzi, Richard P.

(2)

Barker, Rachel, 1958-

(2)

Behrer, Mattias.

(2)

Belch, Michael A.

(2)

Bergh, Joeri van den, 1971-

(2)

Berndt, A. (Adele), 1966-

(2)

Berry, Michael J. A.

(2)

(2)

Bitner, Mary Jo.

(2)

(2)

Boshoff, Christo.

(2)

Bowen, John (John T.), 1948-

(2)

Brott, Armin A.

(2)

(2)

(2)

Burns, Alvin C.

(2)

Bush, Ronald F.

(2)

(2)

Cant, M. C. (Michael Colin), 1957- editor.

(2)

Chartered Institute of Marketing (Great Britain)

(2)

Copulsky, Jonathan R.

(2)

(2)

Crane, Frederick G.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Cronje, G. J. de J.

(2)

D'Alessandro, Steven, author.

(2)

Dann, Stephen, 1973-

(2)

(2)

Danziger, Pamela N.

(2)

(2)

De Chernatony, L. (Leslie)

(2)

Di Benedetto, C. Anthony.

(2)

Dillon, William R.

(2)

(2)

Duncan, Tom (Thomas R.)

(2)

Dwyer, F. Robert.

(2)

(2)

Egan, John, 1952-

(2)

(2)

(2)

Etzel, Michael J.

(2)

Farris, Paul W.

(2)

Firtle, Neil H.

(2)

Fletcher, Richard.

(2)

Franses, Philip Hans, 1963-

(2)

Frost, Raymond, 1960-

(2)

Future Publishing

(2)

(2)

Gamble, John (John E.), author.

(2)

Gamble, Paul R.

(2)

(2)

George, Richard.

(2)

Germano, William P., 1950-

(2)

(2)

(2)

(2)

Goldsworthy, Simon.

(2)

(2)

Gremler, Dwayne D.

(2)

(2)

Grewal, Rajdeep.

(2)

(2)

Harris, Thomas L., 1931-

(2)

Hartley, Steven William.

(2)

Hastings, Gerard.

(2)

Heath, Joseph, 1967-

(2)

Hennessey, Hubert D.

(2)

Hoffman, K. Douglas.

(2)

Hollensen, Svend.

(2)

(2)

(2)

Hoy, Frank, author.

(2)

Iacobucci, Dawn, author.

(2)

Institute of Marketing Management (South Africa)

(2)

Jain, Subhash C., 1942-

(2)

Jeannet, Jean-Pierre.

(2)

Jobber, David, 1947-

(2)

Johnston, Mark W.

(2)

Kaputa, Catherine, 1948-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Klopper, H. B., 1974-

(2)

Kolb, Bonita M.

(2)

Kotabe, Masaaki.

(2)

Krishna, Aradhna.

(2)

Lancaster, Geoffrey, 1938-

(2)

Lee, Nancy, 1945-

(2)

Lees-Marshment, Jennifer.

(2)

Leong, G. Keong.

(2)

Lesourd, Jean-Baptiste.

(2)

Format

(1343)

Electronic Resources

(18)

(9)

(5)

(2)

Item Category 1

Material Type

Language

(1366)

(1)

Shelf Location

Publication Date

Subject

(200)

Marketing -- Management.

(109)

Internet marketing.

(102)

Marketing research.

(86)

Consumer behavior.

(72)

Branding (Marketing)

(67)

Communication in marketing.

(55)

(47)

Strategic planning.

(41)

Brand name products.

(34)

Export marketing.

(32)

Customer relations.

(29)

Relationship marketing.

(24)

Electronic commerce.

(22)

Product management.

(22)

Sales promotion.

(22)

(22)

Public relations.

(21)

Social marketing.

(21)

(19)

Brand name products -- Management.

(17)

Service industries -- Marketing.

(17)

Entrepreneurship.

(16)

Marketing -- South Africa.

(16)

Tourism -- Marketing.

(16)

Online social networks.

(15)

International business enterprises -- Management.

(13)

Marketing -- Decision making.

(13)

Marketing -- Social aspects.

(13)

(13)

Success in business.

(13)

Direct marketing.

(12)

Marketing -- Psychological aspects.

(12)

(12)

Industrial management.

(11)

(11)

Marketing -- Periodicals.

(11)

Marketing -- Planning.

(11)

Marketing -- South Africa -- Management.

(11)

Social media -- Economic aspects.

(11)

Social responsibility of business.

(11)

Export marketing -- Management.

(10)

International trade.

(10)

Small business -- Management.

(10)

Advertising -- Brand name products.

(9)

Authorship -- Marketing.

(9)

Consumers' preferences.

(9)

Corporate image.

(9)

Industrial marketing.

(9)

Market segmentation.

(9)

Marketing -- South Africa -- Case studies.

(9)

Motivation research (Marketing)

(9)

Target marketing.

(9)

Business communication.

(8)

Customer relations -- Management.

(8)

Internet advertising.

(8)

(8)

Marketing -- Case studies.

(8)

Marketing -- Management -- Case studies.

(8)

Marketing -- Textbooks.

(8)

Marketing research -- Methodology.

(8)

(8)

Professions -- Marketing.

(8)

Competition, International.

(7)

Green marketing.

(7)

International business enterprises.

(7)

(7)

Marketing channels -- Management.

(7)

(7)

Business ethics.

(6)

Business logistics.

(6)

Business planning.

(6)

Communication in management.

(6)

(6)

Consultants -- Marketing.

(6)

Consumer behavior -- United States.

(6)

Customer services.

(6)

Hospitality industry -- Marketing.

(6)

Industrial marketing -- Management.

(6)

Marketing -- Australia -- Periodicals.

(6)

Online social networks -- Economic aspects.

(6)

Organizational effectiveness.

(6)

Physical distribution of goods -- Management.

(6)

(6)

(6)

(6)

Academic writing.

(5)

Business consultants.

(5)

Business enterprises -- Computer networks.

(5)

Business networks.

(5)

Campaign management.

(5)

(5)

Consumer behavior -- Cross-cultural studies.

(5)

Consumers -- Psychology.

(5)

Corporate culture.

(5)

Creative ability in business.

(5)

(5)

Industrial marketing -- Management -- Case studies.

(5)

Information technology -- Management.

(5)

Interactive marketing.

(5)

Internet marketing -- Social aspects.

(5)

Management information systems.

(5)

Marketing -- Management -- Textbooks.

(5)

Marketing -- Moral and ethical aspects.

(5)

Marketing -- Philosophy.

(5)

Marketing -- Political aspects.

(5)

Marketing channels.

(5)

Marketing research -- Case studies.

(5)

Marktforschung.

(5)

New business enterprises -- Management.

(5)

Organizational change.

(5)

(5)

Small business marketing.

(5)

Strategic planning -- Case studies.

(5)

Strategisch management.

(5)

Verbraucherverhalten.

(5)

Web sites -- Design.

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Social aspects.

(4)

(4)

Behavior modification.

(4)

Brand name products -- Case studies.

(4)

Brand name products -- Marketing -- Management.

(4)

Child consumers -- United States.

(4)

Communication in organizations.

(4)

Communication in politics.

(4)

Consumer satisfaction.

(4)

Consumers -- Research.

(4)

Customer services -- Marketing.

(4)

Electronic commerce -- Periodicals.

(4)

Entrepreneurship -- South Africa.

(4)

Export marketing -- Management -- Case studies.

(4)

(4)

Industrial management -- South Africa.

(4)

Intercultural communication.

(4)

Internationale marketing.

(4)

Internationales Marketing.

(4)

(4)

(4)

(4)

Marketing -- Data processing.

(4)

Marketing -- Dictionaries.

(4)

Marketing -- Study and teaching (Higher)

(4)

Marketingforschung.

(4)

(4)

New products -- Management.

(4)

Nonprofit organizations -- Marketing.

(4)

Personnel management.

(4)

Political campaigns.

(4)

Qualitative research.

(4)

(4)

Sales management.

(4)

Senses and sensation.

(4)

Small business -- South Africa -- Management.

(4)

Special events -- Management.

(4)

(4)

Tourisme -- Marketing.

(4)

Word-of-mouth advertising.

(4)

Young adult consumers.

(4)

Advertising -- South Africa.

(3)

Advertising media planning.

(3)

(3)

(3)

Brand name products -- Marketing.

(3)

Business -- Data processing.

(3)

(3)

Career development.

(3)

Consumer behavior -- Psychological aspects.

(3)

Consumer behavior -- United States -- Case studies.

(3)

Consumption (Economics) -- Social aspects.

(3)

Database marketing.

(3)

(3)

Electronic books.

(3)

Export marketing -- South Africa.

(3)

Fashion merchandising.

(3)

International business enterprises -- Case studies.

(3)

Internet marketing

(3)

Internet marketing -- Case studies.

(3)

Internet searching.

(3)

(3)

Leisure -- Economic aspects.

(3)

Leisure industry -- Management.

(3)

Luxuries -- Marketing.

(3)

Marketing -- Australia -- Management.

(3)

Marketing -- Evaluation.

(3)

Marketing -- Mathematical models.

(3)

Marketing -- Planning -- Textbooks.

(3)

(3)

Mobile commerce.

(3)

Multilevel marketing.

(3)

New business enterprises.

(3)

New products -- Marketing.

(3)

Productontwikkeling.

(3)

Produits nouveaux -- Gestion.

(3)

Public relations and politics.

(3)

Rate of return.

(3)

Service industries -- Management.

(3)

Service industries -- Planning.

(3)

Small business.

(3)

Social media -- Marketing.

(3)

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