Global handbooks in media and communication research

-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media

Social media intelligence / Moe, Wendy.

Media and social life / Oliver, Mary Beth, editor of compilation

Mass media and culture.

Mass media and public opinion.

Global Handbooks in Media and Communication Research

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

on Social Media -- Social Media Cases -- Case 4-1 Doritos Crashes the Super Bowl: How a Leading Snack

Marketing Research. McDaniel, Carl, Jr., 1941-

Routledge research in cultural and media studies ;