The library PR handbook : high-impact communications / Gould, Mark R.

Communication -- Vignette: It Takes Two to Tango -- Ch. 9. Issues Management and Risk Communication -- Vignette

Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-

Integrated marketing communications / Ouwersloot, Hans.

Brand name products -- Marketing -- Management.

Essentials of corporate communication : implementing practices for effective reputation management /

. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying

Creating images and the psychology of marketing communication / Kahle, Lynn R.

Balanced brand : how to balance the stakeholder forces that can make or break your business / Foley

Competitive strategy for media firms : strategic and brand management in changing media markets /

-- Scenarios in customer management / Merlin Stone and Neil Woodcock -- Scenarios in brand valuation and brand

Advertising and promotion : communicating brands / Hackley, Christopher E.