Consumer behaviour / Blythe, Jim.

Consumer behavior / Hoyer, Wayne D. author.

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

Commitment -- Organizational Culture -- Other Tools Of Assessment For Business Applications -- Consumer

segmentation ; International market segmentation -- Understanding markets. Marketing information and research

inspire future research. The main themes covered include consumer theory, the theory of the firm, the

The essentials of marketing research / Silver, Lawrence S., 1948-

-- Understanding the consumer -- Research topics -- The Charts -- Demographics -- Record categorization

International consumer behavior in the 21st century : impact on marketing strategy development /

-- Opportunity or Problem Research -- Audience Research -- Research Methods -- Objectives -- Output Objectives

Marketing research.

Leading edge marketing research : 21st-century tools and practices / Kaden, Robert J.