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1.

Cover image for Services marketing : a contemporary approach

Services marketing : a contemporary approach

by

Boshoff, Christo.

Format:

Books

Publication Date

2009

Excerpt:

Service industries -- South Africa -- Marketing.

Available: Copies:

2.

Cover image for Marketing

by

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

3.

Cover image for Marketing success stories : South African case studies

Marketing success stories : South African case studies

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2008

Excerpt:

Marketing success stories : South African case studies / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

4.

Cover image for Achieving excellence in selling : a South African approach

Achieving excellence in selling : a South African approach

Achieving excellence in selling : a South African approach

by

Blem, Norman.

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- South Africa.

Available: Copies:

5.

Cover image for Relationship marketing and customer relationship management

Relationship marketing and customer relationship management

Relationship marketing and customer relationship management

by

Brink, A. (Annekie)

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Relationship marketing -- South Africa.

Available: Copies:

6.

Cover image for Contemporary cases in southern African marketing

Contemporary cases in southern African marketing

Contemporary cases in southern African marketing

by

Abratt, Russell.

Format:

Books

Publication Date

2007

Excerpt:

Marketing -- South Africa -- Case studies.

Available: Copies:

7.

Cover image for International marketing

International marketing

International marketing

by

Burgess, Steven M.

Format:

Books

Publication Date

2007

Excerpt:

Export marketing -- South Africa.

Available: Copies:

8.

Cover image for Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

Buyer behaviour : understanding consumer psychology and marketing

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2007

Excerpt:

Consumers -- South Africa.

Available: Copies:

9.

Cover image for Marketing : fresh perspectives

Marketing : fresh perspectives

Marketing : fresh perspectives

by

Klopper, H. B., 1974-

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- South Africa.

Available: Copies:

10.

Cover image for Marketing management.

Marketing management.

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

11.

Cover image for Media planning : art or science : a guide to the essentials of media planning

Media planning : art or science : a guide to the essentials of media planning

Media planning : art or science : a guide to the essentials of media planning

by

Muller, Gordon, 1952-

Format:

Books

Publication Date

2005

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

12.

Cover image for Event management : a professional and developmental approach

Event management : a professional and developmental approach

Event management : a professional and developmental approach

by

Damster, Greg.

Format:

Books

Publication Date

2005

Excerpt:

Special events -- South Africa -- Marketing.

Available: Copies:

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Author

Cant, M. C. (Michael Colin), 1957-

(11)

Machado, Ricardo.

(8)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(5)

Brink, A. (Annekie)

(4)

Jooste, C. J. (Christiaan Johannes), 1947-

(4)

Strydom, J. W. (Johan Wilhelm), 1952-

(4)

(3)

Van Heerden, Neels, 1957-

(3)

Berndt, A. (Adele), 1966-

(2)

Boshoff, Christo.

(2)

(2)

Cant, M. C. (Michael Colin), 1957- editor.

(2)

(2)

George, Richard.

(2)

(2)

Institute of Marketing Management (South Africa)

(2)

Institute of Marketing Management.

(2)

Klopper, H. B., 1974-

(2)

Kotler, Philip.

(2)

Rousseau, Deon.

(2)

Abratt, Russell

(1)

Abratt, Russell.

(1)

Advertising Media Association of South Africa.

(1)

Affinity Advertising and Publishing.

(1)

Armstrong, Gary (Gary M.)

(1)

(1)

(1)

(1)

Black, P. A. (Philip A.)

(1)

Bornstein, David.

(1)

Bothma, Cornelius (DE-601)602081548

(1)

Brevis, Tersia, 1967-

(1)

Brink, Annekie.

(1)

(1)

Burgess, Steven (DE-601)062018868 (DE-588)171776135

(1)

Burgess, Steven M.

(1)

(1)

Cassim, Shahida.

(1)

Cook, Gordon, 1948-

(1)

Cronje, G. J. de J.

(1)

(1)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.

(1)

(1)

Fireworx Marketing and Distribution (Firm)

(1)

George, Richard

(1)

George, Richard. Marketing South African tourism and hospitality.

(1)

Gerber-Nel, C. (Charlene)

(1)

Gopaul, Melanie.

(1)

(1)

Gowpall, Yathika 1949-

(1)

Grippo, Michael.

(1)

Hartzenberg, Trudi.

(1)

Human Sciences Research Council.

(1)

(1)

(1)

Koekemoer, Ludi.

(1)

Kotler, Philip. Social marketing.

(1)

Kotzé, Theuns, 1969-

(1)

Lamb, Charles W.

(1)

Lee, Nancy, 1932-

(1)

Lipman, Jane Thandi.

(1)

Moodie, Andrew, 1967-

(1)

Muller, Gordon, 1952-

(1)

Nel, D. (Daniel)

(1)

(1)

Ngambi, Hellicy Chakosamoto.

(1)

(1)

Parumasur, Sanjana Brijball.

(1)

Pitt, Leyland F.

(1)

Reekie, W. Duncan.

(1)

Roberts-Lombard, Mornay.

(1)

Seeco, Louis Itumeleng.

(1)

Simpson, John, 1943 September 17-

(1)

(1)

(1)

South Africa. Department of Environmental Affairs and Tourism.

(1)

South African Tourism Board.

(1)

Standish, Barry, 1954-

(1)

Sumpton, Christopher.

(1)

(1)

Tassiopoulos, Dimitri.

(1)

(1)

Van Rooyen, Rob.

(1)

(1)

(1)

Format

(56)

(1)

Item Category 1

Prescribed Books

Material Type

Audio-visual Material

Reference Books

Language

(55)

Shelf Location

On-Shelf Lecturer

On-Shelf Student

Reference Material

Publication Date

Subject

(17)

Marketing -- South Africa.

(16)

(12)

Marketing -- South Africa -- Management.

(11)

Marketing -- South Africa -- Case studies.

(9)

Marketing -- Management.

(8)

Consumer behavior.

(4)

Advertising -- South Africa.

(3)

(3)

Export marketing -- South Africa.

(3)

Export marketing.

(3)

Marketing research.

(3)

Commercial treaties.

(2)

Consumers -- South Africa.

(2)

Customer relations.

(2)

Entrepreneurship.

(2)

Hospitality industry -- South Africa -- Marketing.

(2)

Marketing research -- South Africa.

(2)

Sales promotion -- South Africa.

(2)

Sales promotion.

(2)

Target marketing.

(2)

Tourism -- Marketing.

(2)

Tourism -- South Africa -- Marketing.

(2)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- South Africa -- Periodicals.

(1)

Advertising media planning -- South Africa.

(1)

Advertising media planning.

(1)

Behavior modification.

(1)

Brand name products -- South Africa.

(1)

(1)

Communication in marketing -- South Africa.

(1)

Communication in marketing.

(1)

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Research.

(1)

(1)

Corporations -- South Africa.

(1)

Cross-cultural studies.

(1)

Customer relations -- Management.

(1)

Customer relations -- South Africa.

(1)

Customer services -- South Africa -- Marketing.

(1)

(1)

Entrepreneurship -- South Africa.

(1)

Exports -- South Africa.

(1)

(1)

Hospitality industry -- Marketing.

(1)

Industrial management -- South Africa.

(1)

Industrial management.

(1)

International trade.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

KMPL: Public relations

(1)

Management -- South Africa.

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing -- Africa, Southern.

(1)

Marketing -- Decision making.

(1)

Marketing -- South Africa -- Periodicals.

(1)

Mass media and business -- South Africa.

(1)

Mass media and business.

(1)

New business enterprises -- South Africa.

(1)

New business enterprises.

(1)

Pricing -- Management.

(1)

Pricing -- South Africa -- Management.

(1)

Product management -- Case studies.

(1)

Product management -- South Africa -- Case studies.

(1)

Product management -- South Africa.

(1)

Product management.

(1)

Professions -- South Africa -- Marketing.

(1)

Relationship marketing -- South Africa.

(1)

Relationship marketing.

(1)

Retail trade -- South Africa -- Case studies.

(1)

(1)

Sales management.

(1)

(1)

Service industries -- South Africa -- Marketing.

(1)

Small business -- Management.

(1)

Small business -- South Africa -- Management.

(1)

Small business marketing -- South Africa.

(1)

Soccer -- Political aspects -- South Africa.

(1)

Soccer -- South Africa -- Psychological aspects.

(1)

Soccer -- Tournaments -- Moral and ethical aspects -- South Africa.

(1)

Soccer -- Tournaments -- South Africa.

(1)

Social action -- Case studies.

(1)

Social marketing.

(1)

Social reformers -- Case studies.

(1)

Social service -- Case studies.

(1)

South Africa -- Economic conditions.

(1)

South Africa -- Politics and government -- 21st century.

(1)

South Africa -- Social life and customs -- 21st century.

(1)

Special events -- Management.

(1)

Special events -- Marketing.

(1)

Special events -- Planning.

(1)

Special events -- South Africa -- Management.

(1)

Special events -- South Africa -- Marketing.

(1)

Special events -- South Africa -- Planning.

(1)

Strategic planning.

(1)

Telemarketing -- South Africa.

(1)

(1)

(1)

Tourism -- South Africa -- Statistics.

(1)

Web sites -- Marketing.

(1)

Web sites -- South Africa -- Marketing.

(1)

World Cup (Soccer) (2010 : South Africa) -- Moral and ethical aspects.

(1)

World Cup (Soccer) (2010 : South Africa) -- Social aspects.

(1)

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