marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Handbook of public relations / Skinner, J. C. (J. Chris)

BUSINESS & ECONOMICS -- Industrial Management.

The public relations strategic toolkit : an essential guide to successful public relations practice /

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

Public relations -- Management.

deal -- Contracts -- Marketing -- Publicity and public relations -- Sponsorships -- 17. Concert venues

Communication in management -- Cross-cultural studies.

Health and medical public relations / Riggulsford, Myc.

; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy

Public-private sector cooperation.

Communication in management.