Social marketing to the business customer : listen to your B2B market, generate major account leads

Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul

Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra

A quick start guide to social media marketing : high impact low-cost marketing that works /

Principles and practice of social marketing : an international perspective / Donovan, Rob, 1944-

Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs

Social media marketing all-in-one for dummies / Zimmerman, Jan.

Social media metrics : how to measure and optimize your marketing investment / Sterne, Jim, 1955-

Marketing to the social web : how digital customer communities build your business / Weber, Larry.

Secrets of social media marketing : how to use online conversations and customer communities to

Marketing to the social web : how digital customer communities build your business / Weber, Larry.

Social marketing : why should the Devil have all the best tunes? / Hastings, Gerard.