Advertising media planning.

-- Quantitative methods in the social sciences / Jonathan Parker -- Art, design and media / Roni Brown -- Sport

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

Mass media -- Philosophy.

(CSR) and Community Relations -- Chapter 14: Social Media and Corporate Communication.

Sports -- Social aspects -- Africa, Southern.

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

and converged traditional media -- Social media -- Writing for social media -- Uses of social media