Search Results for Measurement.

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25.

Strategic market management

Aaker, David A.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004042209.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004042209.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004042209.html

Format:

Books

Publication Date

2005

Excerpt:

--Sales and Profitability -- Performance Measurement--Beyond Profitability.

Available: Copies:

26.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Measurement of Media Audiences -- Need for Better Media Vehicle Measurements -- Response Function -- Measuring

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27.

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

-- Marketing Decision Support System -- An Overview of Forecasting and Demand Measurement -- Scanning The

Available: Copies:

28.

Marketing research : a practical approach for the new Millennium

Hair, Joseph F.

Format:

Books

Publication Date

2000

Excerpt:

marketing research -- Ch. 12. Overview of measurement: construct development and scale measurement -- Ch. 13

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29.

Foundations of behavioral research

Kerlinger, Fred N. (Fred Nichols), 1910-

Format:

Books

Publication Date

1986

Excerpt:

-- 6. Designs of research -- 7. Types of research -- 8. Measurement -- 9. Methods of observation and

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