Strategy: Inseparable Concepts -- Strategy in the Service Industry -- The Importance of Strategy in the

marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

Introduction to business management / Du Toit, G. S. (Gawie S.)

The business of tourism management / Beech, John G., 1947-

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing

"The book views customer relationship management as the core business strategy that integrates

Business marketing management : a strategic view of industrial and organizational markets / Hutt

Business logistics management : theory and practice / Vogt, J. J. (John J.)

organization -- Focusing marketing strategy with segmentation and positioning -- Evaluating opportunities in

marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.