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25.

The copywriter's handbook : a step-by-step guide to writing copy that sells

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

, creative directors, freelance writers, marketing managers . . . even small business owners and information

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26.

Toursim: a South African perspective

Geldenhuys, L.

Format:

Books

Publication Date

2019

Excerpt:

Hospitality industry -- South Africa -- Marketing.

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27.

Customer service

Cant, M. C. (Michael Colin), 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944639&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

Customer services -- Marketing.

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28.

New tourism ventures : an entrepreneurial and managerial approach

Tassiopoulos, Dimitri.

Format:

Books

Publication Date

2011

Excerpt:

business plan -- Compiling the business plan: marketing plan -- Compiling the business plan: financial plan

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29.

The elements of statistical learning : data mining, inference, and prediction

Hastie, Trevor, author.

Rutgers restricted Full text available from Springer
e-print http://www-stat.stanford.edu/~tibs/ElemStatLearn/
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018627387&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz287727726inh.htm
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=018627387etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

marketing. The challenge of understanding these data has led to the development of new tools in the field of

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