Search Results for Advertising -- Research

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25.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

Available: Copies:

26.

Introduction to public relations and advertising

Du Plessis, D. F.

Format:

Books

Publication Date

2000

Excerpt:

Introduction to public relations and advertising / Du Plessis, D. F.

Available: Copies:

27.

Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Excerpt:

Advertising.

Available: Copies:

28.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

Available: Copies:

29.

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information

Available: Copies:

30.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

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