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Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html
Format:
Books
Publication Date
2005
Excerpt:
Global marketing management : changes, challenges and new strategies / Lee, Kiefer.
by
Cateora, Philip R.
Format:
Electronic Resources
Publication Date
2005
Excerpt:
-- Integrated marketing communications and international advertising -- Personal selling and sales management
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Kotler, Philip.
Format:
Books
Publication Date
2004
Excerpt:
-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal
by
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format:
Books
Publication Date
2004
Excerpt:
Business marketing management : a strategic view of industrial and organizational markets / Hutt
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
Integriertes Management.
by
Cateora, Philip R.
Format:
Books
Publication Date
2002
Excerpt:
communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for
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Perreault, William D., Jr.
Format:
Books
Publication Date
2002
Excerpt:
Marketing -- Management.
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Format:
Books
Publication Date
2001
Excerpt:
Sales management.
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Format:
Books
Publication Date
2001
Excerpt:
Sales management -- South Africa.
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Kasavana, Michael L., 1947-
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Books
Publication Date
2001
Excerpt:
Hotel management.
by
Blewett, Stephen.
Format:
Books
Publication Date
1999
Excerpt:
Sales management.
by
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format:
Books
Publication Date
1998
Excerpt:
- effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across


