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25. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
Available: Copies:
26. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information
Available: Copies:
27. 
Cover image for Management information systems : the manager's view
Management information systems : the manager's view
by 
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format: 
Books
Publication Date 
1998
Excerpt: 
-range forecasting systems -- Tactical marketing information systems ; Sales management systems ; Advertising and
Available: Copies:
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Tourism -- Marketing.
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Hospitality industry -- Marketing.
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Marketing.
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Advertising.
(4)
Advertising -- Psychological aspects.
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