Media planning : art or science : a guide to the essentials of media planning / Muller, Gordon

The hospitality industry handbook on nutrition and menu planning / Gordon-Davis, Lisa, 1966-

The mind of a fox : scenario planning in action / Ilbury, Chantell.

Wootton, Simon. Strategic planning.

-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope

planning, control and performance measurement-- Part Five: Strategic performance and cost managemtn, value

management -- Risk management -- Incident response and contingency planning -- Legal, ethical, and

evidence -- Marketing planning, implementation and control -- People, process and physical evidence

responsibility and corporate governance -- Workforce diversity -- pt. III. Planning. Principles of planning

; Planning for entrepreneurs ; Creating revenue models ; Learning from failure -- Part IV. Resourcing new

The research question -- The language of research -- Planning a research proposal -- Introducing

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper