Search Results for Sales management.

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25.

Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

and the travel trade; communications; advertising; sales promotion and merchandising; sales management

Available: Copies:

26.

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

Marketing -- Management.

Available: Copies:

27.

Applied strategic marketing

Du Plessis, P. J.

Format:

Books

Publication Date

2001

Excerpt:

Sales management.

Available: Copies:

28.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales

Available: Copies:

29.

Food and beverage management

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html

Format:

Books

Publication Date

1998

Excerpt:

Food and beverage management / Davis, Bernard.

Available: Copies:

30.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

Available: Copies:

31.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

- effectively and efficiently. Marketing attempted to generate as many sales transactions as possible, across

Available: Copies:

32.

Management information systems : the manager's view

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html

Format:

Books

Publication Date

1998

Excerpt:

Management information systems : the manager's view / Schultheis, Robert A.

Available: Copies:

33.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Institute of Marketing Management.

Available: Copies:

34.

Hospitality accounting

Kotas, Richard.

Format:

Books

Publication Date

1997

Excerpt:

Tourism and hospitality management series.

Available: Copies:

35.

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

Marketing -- Management.

Available: Copies:

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