by
Kotler, Philip.
Format:
Books
Publication Date
1999
Excerpt:
hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing
by
Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format:
Books
Publication Date
1998
Excerpt:
Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better
by
Jones, Christine, MIMgt. MHCIMA.
Publisher description http://catdir.loc.gov/catdir/description/els033/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Format:
Books
Publication Date
1998
Excerpt:
application of generic management techniques." "In hotels, buildings, land, assets, people and services are
by
Schultheis, Robert A.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html
Format:
Books
Publication Date
1998
Excerpt:
planning systems ; Just-in-time systems ; Capacity planning systems ; Production scheduling systems
by
Kotler, Philip.
Format:
Books
Publication Date
1997
Excerpt:
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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