, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

Ch. 1. Market-driven strategy -- Ch. 2. Corporate, business, and marketing strategy -- App. 2A

effectively integrates strategy theory and strategy action in an exciting and engaging way. The author

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

business processes making them able to sense changes in the business climate and initiative tactical

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A

Business marketing management : a strategic view of industrial and organizational markets / Hutt

marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives