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25. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
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27. 
Cover image for The 22 immutable laws of branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2003 1999
Excerpt: 
Brand name products -- Management.
Available: Copies:
28. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2002
Excerpt: 
segmentation and trends; product development; partnership; people and service; packaging; the distribution mix
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29. 
Cover image for Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Brand name products -- Management.
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30. 
Cover image for How to succeed in your master's and doctoral studies : a South African guide and resource book
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2001
Excerpt: 
study -- pt. 2. Planning your research. The research proposal -- Research resource management -- pt. 3
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31. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
Product management.
Available: Copies:
32. 
Cover image for Tourism : how effective management makes the difference
by 
Doswell, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
Tourism : how effective management makes the difference / Doswell, Roger.
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33. 
Cover image for Management accounting
by 
Atkinson, Anthony A.
Format: 
Books
Publication Date 
1997
Excerpt: 
The Robert S. Kaplan series in management accounting
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