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1. 
Cover image for Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Communication Technician -- Expert Prescriber -- Communication Facilitator -- Problem-Solving Facilitator
Available: Copies:
2. 
Cover image for E-commerce : a southern Africa perspective
E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
Available: Copies:
3. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Motivation research (Marketing)
Available: Copies:
4. 
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms
Available: Copies:
5. 
Cover image for Public relations : South African perspectives
Public relations : South African perspectives
Public relations : South African perspectives
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
Key concepts in integrated marketing communication (IMC) -- The place of public relations in the
Available: Copies:
6. 
Cover image for Organizational communication : approaches and processes
Organizational communication : approaches and processes
by 
Miller, Katherine, 1959-
Format: 
Books
Publication Date 
2003
Excerpt: 
Organizational communication : approaches and processes / Miller, Katherine, 1959-
Available: Copies:
7. 
Cover image for Communications research : techniques, methods and applications
Communications research : techniques, methods and applications
by 
Plooy, G. M. du.
Format: 
Books
Publication Date 
2002
Excerpt: 
Communications research : techniques, methods and applications / Plooy, G. M. du.
Available: Copies:
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Cant, M. C. (Michael Colin), 1957- editor.
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Cornelissen, Joep, author.
(2)
Ngambi, Hellicy Chakosamoto, editor.
(2)
Van Heerden, Neels, 1957- editor.
(2)
Baran, Stanley J., author.
(1)
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Marketing -- South Africa -- Management.
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Public relations.
(5)
Business communication.
(3)
Public relations -- Management.
(3)
Communication -- Research.
(2)
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