by
Kotler, Philip.
Format:
Books
Publication Date
2000
Excerpt:
Planning -- Business Strategic Planning -- The Marketing Process -- Product Planning: The Nature and
by
Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html
Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format:
Books
Publication Date
1999
Excerpt:
. Planning and organizing for more effective marketing -- Evaluating and controlling marketing performance
by
Jones, Christine, MIMgt. MHCIMA.
Publisher description http://catdir.loc.gov/catdir/description/els033/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html
Format:
Books
Publication Date
1998
Excerpt:
application of generic management techniques." "In hotels, buildings, land, assets, people and services are
by
Kotler, Philip.
Format:
Books
Publication Date
1997
Excerpt:
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
by
Kahaner, Larry.
Format:
Books
Publication Date
1997
Excerpt:
intelligence cycle ; Planning and direction ; Collection ; Analysis ; Dissemination ; Mergers and acquisitions
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