by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
Principles of marketing / Kotler, Philip.
by
Skinner, C. J.
Format:
Books
Publication Date
2001
Excerpt:
presentation of papers. Ch. 18. Business correspondence. Ch. 19. Direct-mail marketing. Ch. 20. Annual reports
by
Woods, John A.
Format:
Books
Publication Date
1999
Excerpt:
-- Submitting contracts -- Submission of bid -- Direct Marketing -- Announcing a special sale -- Announcing a
by
Koekemoer, Ludi.
Format:
Books
Publication Date
1998
Excerpt:
Promotional strategy : marketing communications in practice / Koekemoer, Ludi.
by
Shimp, Terence A.
Format:
Books
Publication Date
1997
Excerpt:
Direct marketing.
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
McGraw-Hill series in marketing.
by
Bradley, Frank, 1942-
Format:
Books
Publication Date
1995
Excerpt:
International marketing strategy / Bradley, Frank, 1942-
by
Engel, James F.
Format:
Books
Publication Date
1994
Excerpt:
Promotional strategy : managing the marketing communications process / Engel, James F.
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