schedule, assign responsibilities and establish budget -- 12: Devise monitoring and measurement systems and

ethics -- ll. Quantitative communication research. Measurement -- Sampling, significance levels, and

and measurement of the elements of the financial statements -- Entity forms -- Sundry topics.

retrospective overview -- 3. Basic measurement and scaling concepts -- 3. Basic measurement and scaling concepts

primary data: observation and experimentation -- Measurement and questionnaire design -- Designing the

legal issues -- International marketing communication -- Measurement, evaluation and effectiveness.