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25. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
communication at work -- Consumer response -- IMC planning -- Creative message strategies -- Message execution
Available: Copies:
26. 
Cover image for Management principles : a contemporary edition for Africa
Management principles : a contemporary edition for Africa
by 
Brevis, Tersia, 1967-
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Managing in a changing environment -- pt. 2. Planning. Planning: an overview -- Strategic planning -- Goal
Available: Copies:
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Brevis, Tersia, 1967-
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Cornelissen, Joep, author.
(2)
Vrba, M. J.
(2)
Addaney, Michael, editor.
(1)
Appleton, Katy, 1975- editor.
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Books
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South Africa.
(4)
Business communication.
(3)
Communication in management.
(3)
Entrepreneurship.
(3)
Management -- South Africa.
(3)
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