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25. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing research -- Statistical methods.
Available: Copies:
26. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, Kobus, 1951- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
First steps in research / Maree, Kobus, 1951- editor.
Available: Copies:
27. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy
Available: Copies:
28. 
Cover image for Practical research : planning and design
Practical research : planning and design
by 
Leedy, Paul D.
Format: 
Books
Publication Date 
2014
Excerpt: 
Practical research : planning and design / Leedy, Paul D.
Available: Copies:
29. 
Cover image for Research methodology : business and management contexts
Research methodology : business and management contexts
by 
Bryman, Alan, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research methodology : business and management contexts / Bryman, Alan, author.
Available: Copies:
30. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
-Ming Choi -- Luxury fashion branding: literature review, research trends, and research agenda / Tsan
Available: Copies:
31. 
Cover image for Research methodology : a step-by-step guide for beginners
Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research methodology : a step-by-step guide for beginners / Kumar, Ranjit, author.
Available: Copies:
32. 
Cover image for Introduction to social research : quantitative & qualitative approaches
Introduction to social research : quantitative & qualitative approaches
by 
Punch, Keith.
Companion website http://www.sagepub.co.uk/punch3e
Format: 
Books
Publication Date 
2014
Excerpt: 
Introduction to social research : quantitative & qualitative approaches / Punch, Keith.
Available: Copies:
33. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research / Aaker, David A., author.
Available: Copies:
34. 
Cover image for Collecting and interpreting qualitative materials
Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
35. 
Cover image for Doing research in design
Doing research in design
by 
Crouch, Christopher.
Format: 
Books
Publication Date 
2012
Excerpt: 
Doing research in design / Crouch, Christopher.
Available: Copies:
36. 
Cover image for Professional communication : deliver effective written, spoken and visual messages
Professional communication : deliver effective written, spoken and visual messages
by 
English, Jane.
Format: 
Books
Publication Date 
2012
Excerpt: 
plagiarism -- The research journey: An introduction to research -- Academic proposal and dissertation or
Available: Copies:
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