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2617.

Cover image for Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Communication in marketing -- South Africa.

Available: Copies:

2618.

Cover image for Marketing management : a South African perspective

Marketing management : a South African perspective

by

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

2619.

Marketing communications : a brand narrative approach

by

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Communication in marketing.

Available: Copies:

2620.

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

by

Mckend, Robert.

Format:

Manuscript

Publication Date

2009

Excerpt:

Communication in marketing.

Available: Copies:

2621.

Cover image for Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Communication in marketing.

Available: Copies:

2622.

Cover image for Advertising, promotion and other aspects of integrated marketing communications

Advertising, promotion and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Communication in marketing.

Available: Copies:

2623.

Cover image for Integrated organisational communication

Integrated organisational communication

by

Barker, Rachel, 1958-

Format:

Books

Publication Date

2006

Excerpt:

Communication in marketing.

Available: Copies:

2624.

Cover image for The visionary package : using packaging to build effective brands

The visionary package : using packaging to build effective brands

by

Meyers, Herbert M.

Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html

Format:

Books

Publication Date

2005

Excerpt:

Marketing.

Available: Copies:

2625.

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

by

Mathieson, Rick.

Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu

Format:

Books

Publication Date

2005

Excerpt:

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age /

Available: Copies:

2626.

Cover image for Communities dominate brands : business and marketing challenges for the 21st century

Communities dominate brands : business and marketing challenges for the 21st century

by

Ahonen, Tomi T.

Format:

Books

Publication Date

2005

Excerpt:

Communication in marketing.

Available: Copies:

2627.

Cover image for Marketing communications

Marketing communications

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Excerpt:

Communication in marketing.

Available: Copies:

2628.

Cover image for Marketing

by

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

Marketing -- Afrique du Sud -- Gestion.

Available: Copies:

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Cant, M. C. (Michael Colin), 1957- editor.

(4)

Van Heerden, Neels, 1957-

(3)

Angelopulo, G. C. (George Charles), 1956-

(2)

Barker, Rachel, 1958-

(2)

Belch, George E. (George Edward), 1951-

(2)

Belch, Michael A.

(2)

Cant, M. C. (Michael Colin), 1957-

(2)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Koekemoer, Ludi.

(2)

McDonald, Malcolm.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Shimp, Terence A.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Ahonen, Tomi T.

(1)

Allen, Kathleen R.

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Armstrong, Gary (Gary M.), author.

(1)

(1)

Chernev, Alexander, author

(1)

Cook, Gordon, 1948-

(1)

Cooper, Scott W.

(1)

Dahlén, Micael.

(1)

Dru, Jean-Marie.

(1)

Duncan, Tom (Thomas R.)

(1)

Egan, John, 1952- author.

(1)

Engel, James F.

(1)

Fielding, M. L. (Michael L.)

(1)

Gerstman, Richard.

(1)

(1)

(1)

Hiebing, Roman G.

(1)

Institute of Marketing Management.

(1)

Institute of Marketing.

(1)

Jaffe, Andrew, 1938-2010.

(1)

Jugenheimer, Donald W.

(1)

(1)

Keegan, Warren J.

(1)

Kelley, Larry D., 1955-

(1)

Kinnear, Thomas C.

(1)

Kotler, Philip, author.

(1)

LaRose, Robert.

(1)

Lamb, Charles W.

(1)

Landa, Robin, author.

(1)

Lange, Fredrik.

(1)

Leventis, Katherine.

(1)

Mathieson, Rick.

(1)

Mckend, Robert.

(1)

Meyers, Herbert M.

(1)

Mokoena, Kamogelo.

(1)

(1)

(1)

Mulder, D. (Dalmé)

(1)

Ngambi, Hellicy Chakosamoto.

(1)

Ngobeni, Lesego.

(1)

Niemann-Struweg, I.

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Ouwersloot, Hans.

(1)

(1)

Percy, Larry, author.

(1)

(1)

Rensburg, Ronél S.

(1)

Rossiter, John R.

(1)

Rousseau, Deon.

(1)

Rudansky-Kloppers, Sharon.

(1)

Scott, David Meerman.

(1)

Scott, David Meerman. New rules of marketing and PR.

(1)

Sephapo, Catherine Mpolokeng.

(1)

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A., author.

(1)

Smith, Terry, 1955-

(1)

Straubhaar, Joseph D.

(1)

Van Rooyen, Rob.

(1)

Warshaw, Martin R.

(1)

Wheeler, Scot R.

(1)

Young, Antony, 1964-

(1)

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Communication in marketing.

(23)

(13)

(11)

Branding (Marketing)

(7)

Sales promotion.

(7)

Marketing -- South Africa -- Management.

(5)

Internet marketing.

(3)

Marketing -- Management.

(3)

Marketing -- Planning.

(3)

(3)

Business communication.

(2)

Communication en marketing.

(2)

Communication in management.

(2)

Communication in marketing -- South Africa.

(2)

(2)

Public relations.

(2)

Strategic planning.

(2)

Advertising -- South Africa.

(1)

Advertising -- Textbooks.

(1)

Advertising agencies -- Management.

(1)

Advertising media planning.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Aspects psychologiques.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Belanghebbenden.

(1)

Brand name products.

(1)

Business communication -- Handbooks, manuals, etc.

(1)

Business communication -- Problems, exercises, etc.

(1)

Business planning.

(1)

Business writing.

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commerce mobile.

(1)

Commercial art.

(1)

(1)

Communicatief handelen.

(1)

Communication dans les organisations.

(1)

Communication en gestion.

(1)

Communication in marketing -- Textbooks.

(1)

Communication in organizations.

(1)

Consumer behavior.

(1)

Consumers -- Research -- South Africa.

(1)

Consumers -- Research.

(1)

Consumers -- South Africa.

(1)

(1)

Creative ability in business.

(1)

(1)

Customer relations.

(1)

(1)

Direct marketing -- Textbooks.

(1)

Direct marketing.

(1)

Draadloze communicatie.

(1)

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(1)

Entrepreneurship.

(1)

Entreprises -- Planification.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

Gestion d'entreprise.

(1)

Industrial management.

(1)

Information technology -- United States.

(1)

Interne communicatie.

(1)

(1)

Leermiddelen (vorm)

(1)

(1)

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- South Africa.

(1)

Marketing -- Technological innovations.

(1)

Marketing plan.

(1)

Marknadsföring.

(1)

Marktkommunikation.

(1)

Marques commerciales.

(1)

Mass media -- United States.

(1)

Merken (commercie)

(1)

(1)

Mobile commerce.

(1)

Màrqueting -- Direcció i administració

(1)

(1)

(1)

New business enterprises -- Management.

(1)

Nouvelles entreprises -- Gestion.

(1)

Online-Marketing.

(1)

Oral communication.

(1)

(1)

Product management.

(1)

Produits commerciaux -- Gestion.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

Public relations -- South Africa.

(1)

(1)

Publicité -- Guides, manuels, etc.

(1)

(1)

(1)

Sales promotion -- South Africa.

(1)

Sales promotion -- Textbooks.

(1)

Small business -- Management.

(1)

Social media -- South Africa.

(1)

(1)

Soziale Software.

(1)

Target marketing.

(1)

Telecommunication -- United States.

(1)

Visual communication.

(1)

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(1)

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