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25.

Cover image for An explorative study of the narrative theme of advertising in private banking

An explorative study of the narrative theme of advertising in private banking

An explorative study of the narrative theme of advertising in private banking

by

Dickinson, Michael.

Format:

Manuscript

Publication Date

2011

Excerpt:

Communication in marketing -- South Africa.

Available: Copies:

26.

Cover image for Comparison of narrative advertising and mere product placing

Comparison of narrative advertising and mere product placing

Comparison of narrative advertising and mere product placing

by

Van Vuuren, Mariken Jansen.

Format:

Manuscript

Publication Date

2011

Excerpt:

Communication in marketing.

Available: Copies:

27.

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Excerpt:

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Available: Copies:

28.

Marketing communications : a brand narrative approach

Marketing communications : a brand narrative approach

by

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Communication in marketing.

Available: Copies:

29.

Cover image for Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

Integrated marketing communication : a contemporary approach

by

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Communication in marketing -- South Africa.

Available: Copies:

30.

Cover image for Integrated marketing communications

Integrated marketing communications

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

Communication in marketing.

Available: Copies:

31.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

Available: Copies:

32.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

Available: Copies:

33.

Cover image for Advertising, promotion and other aspects of integrated marketing communications

Advertising, promotion and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Communication in marketing.

Available: Copies:

34.

Cover image for Communities dominate brands : business and marketing challenges for the 21st century

Communities dominate brands : business and marketing challenges for the 21st century

Communities dominate brands : business and marketing challenges for the 21st century

by

Ahonen, Tomi T.

Format:

Books

Publication Date

2005

Excerpt:

Communication in marketing.

Available: Copies:

35.

Cover image for Marketing communications

Marketing communications

Marketing communications

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Excerpt:

Communication in marketing.

Available: Copies:

36.

Cover image for Principles of marketing

Principles of marketing

Principles of marketing

by

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

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Author

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Belch, George E. (George Edward), 1951-

(3)

Belch, Michael A.

(3)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Koekemoer, Ludi.

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Shimp, Terence A.

(2)

Van Heerden, Neels, 1957-

(2)

Van Heerden, Neels, 1957- editor.

(2)

Ahonen, Tomi T.

(1)

Andrews, J. Craig, author.

(1)

Andrews, J. Craig.

(1)

Angelopulo, G. C. (George Charles), 1956-

(1)

Armstrong, Gary (Gary M.)

(1)

Armstrong, Gary (Gary M.), author.

(1)

(1)

Barker, Rachel, 1958-

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

(1)

Bothma, Neels, 1959-

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Chernev, Alexander, author

(1)

Clow, Kenneth E.

(1)

Cook, Gordon, 1948-

(1)

Dahlén, Micael.

(1)

Dickinson, Michael.

(1)

Dru, Jean-Marie.

(1)

Duncan, Tom (Thomas R.)

(1)

Egan, John, 1952- author.

(1)

(1)

Jugenheimer, Donald W.

(1)

(1)

Kelley, Larry D., 1955-

(1)

Kotler, Philip, author.

(1)

Kotler, Philip.

(1)

Lamb, Charles W.

(1)

Landa, Robin, author.

(1)

Lange, Fredrik.

(1)

Metele, Chwayita.

(1)

(1)

Mpendukana, Sibonile.

(1)

(1)

Mulder, D. (Dalmé)

(1)

Niemann-Struweg, I.

(1)

Opresnik, Marc O. (Marc Oliver), 1969- contributor.

(1)

Ouwersloot, Hans.

(1)

Percy, Larry, author.

(1)

Rensburg, Ronél S.

(1)

Reyneke, Rolene.

(1)

Rousseau, Deon.

(1)

Scott, David Meerman.

(1)

Scott, David Meerman. New rules of marketing and PR.

(1)

Sephapo, Catherine Mpolokeng.

(1)

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

(1)

Shimp, Terence A., author.

(1)

Smith, Terry, 1955-

(1)

Van Rooyen, Rob.

(1)

Van Vuuren, Mariken Jansen.

(1)

Veitch, Emily Frances.

(1)

Wheeler, Scot R.

(1)

Whitehead, Seth.

(1)

Young, Antony, 1964-

(1)

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(35)

(7)

Electronic Resources

(1)

Item Category 1

Material Type

Language

(43)

Shelf Location

Publication Date

Subject

Communication in marketing.

(26)

(14)

(12)

Sales promotion.

(7)

Branding (Marketing)

(5)

Internet marketing.

(4)

Marketing -- South Africa -- Management.

(4)

Communication in marketing -- South Africa.

(2)

(2)

Marketing channels.

(2)

Public relations.

(2)

(2)

Strategic planning.

(2)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- South Africa.

(1)

Advertising -- Textbooks.

(1)

Advertising media planning.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Aspects psychologiques.

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

Brand name products.

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commercial art.

(1)

(1)

Communication en marketing.

(1)

Communication in management.

(1)

Communication in marketing -- Textbooks.

(1)

Consumer behavior.

(1)

Consumers -- Research -- South Africa.

(1)

Consumers -- South Africa.

(1)

(1)

Creative ability in business.

(1)

(1)

Customer relations.

(1)

(1)

Direct marketing -- Textbooks.

(1)

Direct marketing.

(1)

Entreprises -- Réorganisation.

(1)

Etudes de marché.

(1)

(1)

Leermiddelen (vorm)

(1)

(1)

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing -- Management.

(1)

Marketing -- Technological innovations.

(1)

Marknadsföring.

(1)

Marktkommunikation.

(1)

Marques commerciales.

(1)

Merken (commercie)

(1)

(1)

(1)

Online-Marketing.

(1)

Private banks -- South Africa.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

Public relations -- South Africa.

(1)

Publicité -- Guides, manuels, etc.

(1)

(1)

(1)

Sales promotion -- South Africa.

(1)

Sales promotion -- Textbooks.

(1)

Social media -- South Africa.

(1)

(1)

Soziale Software.

(1)

Target marketing.

(1)

(1)

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