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25. 
Cover image for Fundamentals of corporate finance
by 
Firer, Colin.
Format: 
Books
Publication Date 
2004
Excerpt: 
Risk -- Measurement.
Available: Copies:
27. 
Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
Available: Copies:
by 
Ambler, Tim.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Cost effectiveness -- Measurement.
Available: Copies:
29. 
Cover image for About face : reviving the rules of typography
by 
Jury, David.
Format: 
Books
Publication Date 
2002
Excerpt: 
factors -- Measurement -- Type measurement -- Horizontal measurement -- Vertical measurement
Available: Copies:
30. 
Cover image for Quality planning and analysis : from product development through use
by 
Gryna, Frank M.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Operations-Service Sector -- Statistical Process Control -- Inspection, Test, and Measurement -- Marketing
Available: Copies:
31. 
Cover image for Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing research -- Ch. 12. Overview of measurement: construct development and scale measurement -- Ch. 13
Available: Copies:
32. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
--Sales and Profitability -- Performance Measurement--Beyond Profitability.
Available: Copies:
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