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25.

Advertising : concept and copy

Felton, George, 1947-

Format:

Books

Publication Date

2006

Excerpt:

: writing well -- Television -- Radio -- Other media and genres -- How to be creative -- How to write a

Available:

Copies:

26.

Cover image for A concise guide to the Loerie Awards 2006 : recognising, rewarding and fostering creative excellence in advertising, communication and design.

A concise guide to the Loerie Awards 2006 : recognising, rewarding and fostering creative excellence in advertising, communication and design.

Format:

Books

Publication Date

2006

Excerpt:

Television advertising -- Awards -- South Africa.

Available:

Copies:

27.

The Loerie Awards 2006.

Format:

Books

Publication Date

2006

Excerpt:

Television advertising -- Awards -- South Africa.

Available:

Copies:

28.

The wisdom of crowds : why the many are smarter than the few

Surowiecki, James, 1967-

Format:

Books

Publication Date

2005

Excerpt:

?: Coordination in a Complex World -- Society Does Exist: Taxes, Tipping, Television, and Trust -- Traffic: What

Available:

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29.

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

Jaffe, Joseph, 1970-

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html

Format:

Books

Publication Date

2005

Excerpt:

mainly on print, radio, and, in particular, television aren't nearly as effective as they once were. You

Available:

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30.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

, learning and memory -- The Adtrack database -- Television advertisement length -- Television frequency

Available:

Copies:

31.

Changing the fourth estate : essays on South African journalism

Hadland, Adrian.

Table of contents http://catdir.loc.gov/catdir/toc/fy0605/2005464398.html
http://www.hsrcpress.ac.za/
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0708/2005464398-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005464398-d.html

Format:

Books

Publication Date

2005

Excerpt:

matter -- The art of cartooning -- Designing stories -- In the editor's chair -- Reporting for television

Available:

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32.

Media and society : an introduction

O'Shaughnessy, Michael, 1951-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0637/2006273483-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0637/2006273483-d.html

Format:

Books

Publication Date

2005

Excerpt:

in their advertisements, film, television, photographs, language and music. It clearly and simply

Available:

Copies:

33.

The work of director Anton Corbijn

Corbijn, Anton.

Format:

Video disc

Publication Date

2005

Excerpt:

Television commercials.

Available:

Copies:

34.

The work of director Jonathan Glazer

Glazer, Jonathan.

Format:

Video disc

Publication Date

2005

Excerpt:

Television advertising -- Production and direction.

Available:

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35.

The one show : advertising's best print, design, radio and TV. Volume 26.

Smith, Bob.

Format:

Books

Publication Date

2004

Excerpt:

branding, television, and radio.

Available:

Copies:

36.

Giants of enterprise : seven business innovators and the empires they built

Tedlow, Richard S.

Format:

Books

Publication Date

2003 2001

Excerpt:

-- Charles Revson and Revlon : consumer packaged goods and the television revolution -- Sam Walton : all

Available:

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