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1. 
Cover image for Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy
by 
Stinnett, Bill.
Format: 
Books
Publication Date 
2005
Excerpt: 
Think like your customer : a winning strategy to maximize sales by understanding how and why your
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3. 
Cover image for Branding : [brand strategy, design, and implementation of corporate and product identity]
by 
Vaid, Helen.
Format: 
Books
Publication Date 
2003
Excerpt: 
Branding : [brand strategy, design, and implementation of corporate and product identity] / Vaid
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4. 
Cover image for Digital marketing
by 
Chaffey, Dave 1963- VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Strategy, implementation, practice
Available: Copies:
5. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
6. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing students, and managers involved in digital marketing strategy and implementation. Online resources
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7. 
Cover image for Digital marketing in practice : design, implement and measure effective campaigns
by 
Knight, Hanne, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability
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8. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
and Strategy, Marketing and Branding Metrics"
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9. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
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10. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media -- Social media marketing strategy -- Tactical planning and execution -- Social community
Available: Copies:
11. 
Cover image for Marketing 5.0 : technology for humanity
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX
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12. 
Cover image for How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
will teach you how to become a strategy wayfinder, allowing you to evaluate, plan and prepare for
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