your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection

selling your work -- The student book -- Conclusion.

been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 4, Scott uses his

"Best-selling couture sewing reference that presents in clear photos and illustrations and concise

Our all-time best selling book is now available in a revised and expanded second edition. Thinking

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

This book "combines the expertise and international perspective of best-selling Economics author

practices -- Popular culture, nature and environmental issues -- Selling "nature/the natural" : advertising

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

title in our best-selling Design Briefs series, which has sold more than 100,000 copies worldwide.

-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and