Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis

-- Competitive Analysis : Implications in Planning -- Working with Creative : Implications in Planning -- Working

is story design ; Story beats by level: an analysis of The last of us ; What must happen in your

. E-research: Internet research methods -- 15. Content analysis -- Part Four: Data analysis methods

small business -- The break-even analysis -- Budgets.

collection -- Qualitative data collection -- Action research -- Quantitative data analysis -- Qualitative

research -- an example -- Data analysis in mixed methods studies -- The role of statistics and computers in

-- Experimental research -- Survey research -- Nonreactive research and secondary analysis -- Analysis of

fluctuating market / Y. Fujita -- An analysis of fashion brand extensions by artificial neural networks / Tsan

qualitative research -- First steps in qualitative data analysis -- Lived experience and interpretation: the

Cluster Analysis -- CHAPTER 21 Multidimensional Scaling and Conjoint Analysis -- CHAPTER 22 Presenting the

Marketing and Other Media -- 16 Advertising Media: Planning and Analysis -- 17 Measuring Ad Message