practitioners, too, are striving to keep up to date with financial and technical innovation, globalisation

entrepreneur -- pt. B: The entrepreneurial process. Creativity and innovation -- The window of opportunity

Interactions -- Innovation and Digital Technologies -- Consumption in B2C vs. B2B -- Consumer Journeys Through

Justice, Administration of -- Technological innovations.

: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People

and the management of innovation -- Competitive advantage in mature industries -- Vertical integration

Technological innovations -- Management.

management -- Chapter 6 Creativity and innovation: the driving force in entrepreneurship -- PART 2: Chapter 7

: economic inequality -- Capstone: economics of the environment -- Capstone: innovation, information, and the

-- Chapter 9: Managing change -- culture, innovation and technology -- Chapter 10: Managing diversity

attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation

strategic innovations -- Business model innovation -- Sustainable success and concluding comments.